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SWA Leadership Team

Karen Betts, Chief Executive

Karen Betts, Chief Executive

Karen Betts was appointed as CEO of the SWA in May 2017, after a 16-year career in the Foreign & Commonwealth Office (FCO).

Karen held a variety of posts in London and overseas with the FCO.  Most recently, she was British Ambassador in Morocco.  She was also Counsellor to the British Embassy in Washington, and held roles at the UK's Permanent Representation to the EU in Brussels and the British Embassy in Baghdad.  In London, she served in the Cabinet Office and the Joint Intelligence Committee, as well as in a variety of roles in the Foreign Office.

Prior to joining the FCO, Karen worked as a lawyer for Clifford Chance in London and Hong Kong.  She studied law at the College of Law in Guildford and history at St. Andrews University.

Karen is an Adviser to the UK Government’s Board of Trade, the Chair of the CBI's International Trade and Investment Council, a member of the Scottish Government's Trade Board and a Trustee of Raleigh International.

John Bartholomew, Director - Corporate Services

John Bartholomew, Director of Corporate Services

John Bartholomew has worked for the SWA since 1993.  He became Director of Finance and Company Secretary in 2004 and since January 2017 has been Director of Corporate Affairs.

He is a member of the Institute of Chartered Accountants of Scotland and the Institute of Chartered Secretaries.

His responsibilities coverall financial matters, HR and payroll, pension and other benefits, Edinburgh office management and the Company Secretarial duties.

Graeme Littlejohn, Deputy Director of Strategy & Communication

Graeme Littlejohn, Director of Strategy & Communication

Graeme Littlejohn joined the SWA in 2015 and was appointed Director in March 2019.  

Prior to joining the SWA, he served as Head of Office to the Chief Secretary of the Treasury at HM Treasury and has previously held posts in the Scottish Parliament, European Parliament and Westminster.

Graeme has a Masters in International Relations from the University of St Andrews and spent 2013 working in rural Uganda on development projects as a Trustee of an education charity.

Ian McKendrick, International Director

Ian McKendrick, International Director

Ian McKendrick joined the SWA in 2019 as International Director, leading the team which focuses on the growth of Scotch Whisky’s global exports and on improving market access for member companies.

Having spent over 20 years working in the Foreign and Commonwealth Office, Ian has held a variety of positions in London and overseas, including roles at the British Embassy in Beijing, British Consulate General in Hong Kong and a number of short-term assignments at British Embassies around the world. He has also spent four years on secondment to the European Commission and two years as Managing Director of the British Chamber of Commerce in China. Prior to his role at the British Embassy in Beijing, Ian spent two years on full time Mandarin language training.

Alan Park, Director - Legal

Alan Park, Director of Legal Affairs

Alan Park joined the SWA in 2003 as legal counsel and became Director of Legal Affairs in 2016. 

His principal role is to lead the legal team in its objective of protecting the geographical indication, Scotch Whisky, from unfair competition across the world.

Alan is a member of the European Communities Trademark Association's Geographical Indications Committee and he sits on the EU Group of the Organisation for an International Geographical Indications Network (OriGin).

Prior to joining the SWA, he was a litigation partner with a Glasgow law firm.

Tom Sallis, Deputy Director - EU and Brexit

Tom Sallis, Director of Global Partnerships

Tom Sallis joined the SWA in 2015 and is responsible for leading our work on EU and Brexit. Since the vote to leave the EU, Tom has helped coordinate the response of the Scotch Whisky industry to the challenges posed by Brexit, working closely with producers to support their contingency planning efforts.

Brexit aside, Tom is responsible for advancing our EU policy priorities on issues such as the spirit drinks regulation, labelling and taxation. Prior to joining the SWA, Tom worked for the CBI in Brussels, specialising on free trade agreements, single market policy and employment law. Tom holds a BSc in Economics and International Development from Bath and an MSc in Political Economy from the LSE.

Martin Bell, Deputy Director of International

Martin Bell, Deputy Director of Trade

Martin Bell joined the SWA in 2004 and has specialised in external trade policy throughout, with a particular geographic focus on the Asia-Pacific region.  He leads the SWA's engagement with the World Trade Organisation and has extensive experience of its standing mechanisms, up to and including dispute settlement  He has chaired the External Trade Committee of spiritsEUROPE since 2010 and sits on a wide range of broader industry trade policy groupings, such as the ICC UK's Trade and Investment Committee and the Law Society of Scotland's Trade Policy Working Group.

After starting working life as a solicitor in private practice, and a subsequent spell with the European Commission's DG Environment in Brussels, he joined the Scottish Office in 1997.  He worked there for seven years in a range of fields, latterly on a three year secondment to the Policy Unit of the Scottish Council for Development and Industry.

Martin holds an LLB Honours Degree in Scots Law from the University of Edinburgh and an LLM in European and International Trade Law from the Vrije Universiteit Brussel.  He has also tutored European Law at the University of Edinburgh.

Peter Clark, Deputy Director of Industry

Peter Clark, Acting Director of Industry

Peter Clark joined the SWA in 2001 after spending seven years as a secondary school teacher.  He leads the SWA's work on energy policy, HM Revenue and Customs compliance and infrastructure.  

He joined the SWA's leadership team in 2018 taking up the role of Deputy Director in the Industry team, and is currently serving as Acting Director of Industry. He is also a Director of the Spirits Energy Efficiency Company which manages the UK spirit drink sectors' Climate Change Agreement scheme.

Peter enjoys canoeing, walking, skiing and following the fortunes of Macclesfield FC.

Fraser Grieve, Deputy Director of Strategy and Communications

Fraser Grieve, Deputy Director of Strategy and Communications

Fraser Grieve joined the SWA’s London based team in 2020 having previously served as Regional Director and Head of Communications for the Scottish Council for Development and Industry (SCDI). During his time with SCDI, Fraser sat on the Inverness & Highland City-Region Deal Programme Board, the Moray Growth Deal Board, the Highlands & Islands Regional Skills Investment Board, and was an adviser to the regional transport partnership Hitrans. He also oversaw the completion of The Rural Commission report in 2019 ‘An Economy for All of Scotland’, and led on policy around the economy in rural areas, transport, tourism, energy, and food and drink.

Before moving to SCDI, Fraser spent the previous decade working in politics where he initially managed conferences and corporate communications, before becoming Head of Office to former MP and Chief Secretary to the Treasury, Sir Danny Alexander.

Fraser is Chair of SSE’s Beatrice Partnership Panel and a Member of the Chartered Institute of Public Relations.


Lindesay Low, Deputy Director of Legal Affairs

Lindesay Low, Deputy Director of Legal Affairs

Lindesay Low joined the SWA in 2001 and became Deputy Director of Legal Affairs in 2018.  He assists Alan in leading the Legal team and has particular responsibility for its work in Asia-Pacific and the Americas.

He is a Scottish qualified solicitor and accredited by the Law Society of Scotland as a Specialist in Intellectual Property Law.  He is a member of the Law Society of Scotland's Intellectual Property Sub-Committee and the Unfair Competition Committee of the International Trademark Association.