Protecting Scotch Whisky
It is said that imitation is the sincerest form of flattery. We disagree.
The popularity of Scotch Whisky means that there are many people who want to take advantage of that by selling fake Scotch or trading unfairly on its reputation. Imitations threaten the integrity of Scotch Whisky and the reputation it has built up over many years. It also undermines consumer confidence in genuine Scotch Whisky.
Legal Protection in the UK
Protecting Scotch Whisky from unfair competition is therefore one of our top priorities. Strong legal protection forms the solid foundation on which the industry’s success is built.
Protecting Scotch Whisky outside the UK
As a registered "Geographical Indication" (GI) in many overseas markets including the EU, Scotch Whisky is protected from misuse, imitation, evocation and any other practice liable to mislead consumers.
There are many ways to take unfair advantage of the reputation of Scotch Whisky and the SWA will take action to prevent the sale of misleadingly labelled products. Some examples are set out below.
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news & commentary
SWA Comments on Glen Buchenbach case
Our case against Glen Buchenbach presented clear and compelling evidence to the court that 'Glen' is strongly associated with Scotland and Scotch Whisky, and the only reason to use 'Glen' for a German whisky is because of its undoubted association with Scotch Whisky.
SWA secures GI protection for Scotch Whisky in Indonesia
Scotland's national drink has secured enhanced legal protection in Indonesia after the Scotch Whisky Association's application to register "Scotch Whisky" as a Geographical Indication (GI) was successful.
Scotch Whisky granted certification trademark in South Africa
'Scotch Whisky' registered as a certification trademark in South Africa
Protecting Scotch in the age of Brexit
The UK is preparing for a time of great change as we approach Brexit. Leaving the European Union will undoubtedly have a major impact on British industries and exporters, including Scotch Whisky.
SWA secures GI protection for Scotch Whisky in New Zealand
Scotland's national drink has secured enhanced legal protection in New Zealand after the Scotch Whisky Association's application to register "Scotch Whisky" as a Geographical Indication (GI) was successful.
10 year renewal of Scotch Whisky trademark in China announced during Prime Minister trade visit
The Scotch Whisky Association (SWA) has renewed its collective trademarks 'SCOTCH WHISKY' and its translation '苏格兰威士忌' in China until November 2028. As a result, Scotch Whisky is officially protected from locally produced copies for a further 10 years.
Scotch Whisky one of the first to apply for ‘geographical indication’ in New Zealand
Our role in trademark law
Scotch Whisky Regulations 2009: Guidance for Producers and Bottlers
The following guidance is aimed at assisting those producing and selling Scotch Whisky, and those designing labels, packaging and advertising, to comply with the 2009 Scotch Whisky Regulations.