07 February 2019
SWA Comments on Glen Buchenbach case
Alan Park, SWA Director of Legal Affairs, said:
"The SWA has consistently taken action in our global markets to prevent the use of Scottish indications of origin on whisky which is not Scotch Whisky. This is vital to protecting Scotland's national drink and is a deterrent to those who seek to take advantage of the quality reputation of Scotch Whisky and potentially mislead consumers.
Courts across many jurisdictions have ruled that names, such as "Highland" and "Glen", and images, such as bagpipers, are so strongly associated with Scotland and Scotch Whisky that their use on whisky of another origin is misleading.
Our case against Glen Buchenbach presented clear and compelling evidence to the court that 'Glen' is strongly associated with Scotland and Scotch Whisky, and the only reason to use 'Glen' for a German whisky is because of its undoubted association with Scotch Whisky.
We are pleased with the court's decision that the use of Glen on a German whisky is misleading."