The SWA is governed by a Council of 16 members, elected at its Annual General Meeting.
The Council appoints a number of committees to assist and advise it on different aspects of its work; it sets the strategic direction and agrees on the overall policy of the SWA.
By drawing its members from chief executives and other senior figures, in companies of all sizes, the Council reflects the interests of all SWA members.
SWA Council Members
Peter Gordon, William Grant & Sons Ltd (Chairman)
Ivan Menezes, Diageo plc (Vice Chairman)
Fraser Thornton, Distell International Ltd (Treasurer)
Alejandro Alvarez, Brown-Forman Corporation
Jean-Christophe Coutures, Chivas Brothers Ltd
Ian Curle, Edrington
David Cutter, Diageo plc
Rita Greenwood, William Grant & Sons Ltd
Pryce Greenrow, Beam Suntory
Simon Hunt, William Grant & Sons Ltd
Stuart Lowthian, John Dewar & Sons Ltd & Bacardi
Scott McCroskie, Edrington
Dan Mobley, Diageo plc
Thomas Moradpour, Glenmorangie Company Ltd
Alexandre Ricard, Pernod Ricard
Leonard Russell, Ian MacLeod Distillers Ltd
Peter Gordon is a director of William Grant & Sons; the award-winning distiller of Glenfiddich, the World’s Most Awarded single malt Scotch whisky. Glenfiddich was founded by his great-great-grandfather, William Grant, 128 years ago. His pioneering spirit, adventurous outlook and accumulated whisky making expertise spans five successive generations, all of whom have kept the Glenfiddich mission – to produce the best dram in the valley – very much alive.
Like his forefathers, Peter enjoys understanding the complex and pioneering dynamics that go into producing exemplary whisky and spends time with Glenfiddich’s Malt Master, Brian Kinsman, developing his own nosing skills to understand the layers of depth and flavour of Glenfiddich, as well as nurturing his team to be inspired by their surroundings and adventurous with their whisky making.
With a Bachelor of Arts from Stirling University and an MBA from Henley, Peter has spent most of his working life at William Grant & Sons, taking his first distillery job in 1976 at the age of just 17. Peter is a Supervisory Board Director and member of the Family Council.
Ivan Menezes was appointed Chief Executive of Diageo plc in July 2013, having been an Executive Director since July 2012.
Current external appointments
Member of the Council – Scotch Whisky Association
Non-Executive Director – Tapestry
Global Advisory Board – Kellogg School of Management, Northwestern University
Chairman - Movement to Work
Chair - International Alliance for Responsible Drinking, CEO Group
Previous Diageo roles
Chief Operating Officer – Diageo plc
President – North America
Chairman – Diageo Asia Pacific
Chairman – Diageo Latin America and the Caribbean
Senior management positions – Guinness and then Diageo
Fraser Thornton is the Managing Director of Distill Europe
Alex Alvarez is Senior Vice President, Chief Production Officer for Brown-Forman Corporation. He leads the B-F Global supply chain and manages Brown-Forman properties around the world, including manufacturing operations as well as corporate facilities. He is also responsible for product innovation, engineering, safety, quality and environmental sustainability for the corporation. He is a member of the company’s Executive Leadership Team.
Alex’s breadth and depth of global leadership experience have been built over two decades in roles of increasing responsibility. He was hired by Brown-Forman in 2007 as Director of Bottling Operations in Louisville before being promoted to the Vice President, General Manager of Casa Herradura in November 2008.
As the General Manager, Alex led numerous initiatives including integrating the Casa Herradura business into Brown-Forman, modernizing the production facility, stabilizing agave supply and demand, and expanding distillery operations. In early 2013, his role was expanded to include leadership oversight of the Sonoma-Cutrer winery in California. Alex was promoted to Senior Vice President, Chief Production Officer, in early 2014.
Jean-Christophe Coutures was delighted to join Chivas Brothers as Chairman and CEO in July 2018 following a move from Irish Distillers where he drove the business both at home and internationally.
Born in a suburb outside Bordeaux, he holds an MBA from ESCP Business School, Paris. Jean-Christophe started his career with Pernod Ricard 1997 and was subsequently appointed as Vice President Finance - Pernod Ricard Asia in April 2000, and Chairman and CEO - Pernod Ricard Korea in January 2005.
In July 2008, he moved to Sydney, Australia to take up the post of Chairman and Chief Executive Officer of Pernod Ricard Pacific.
Following a key strategic business review in July 2010, Jean-Christophe was appointed Chairman and CEO of Pernod Ricard Winemakers, the global wine arm of Pernod Ricard based in Sydney, Australia. He joined Irish Distillers as Chairman and CEO in July 2016.
David Cutter was appointed President, Global Supply and Procurement in July 2014. In November 2018, David took on the additional role of Chief Sustainability Officer.
Previous Diageo roles
Supply Director – International Supply Centre
President – Supply Americas
Supply Director – Asia Pacific
Previous relevant experience
Leadership roles – Frito-Lay and SC Johnson
Scott McCroskie is the chief executive of Edrington since April 2019. He has more than 20 years’ experience in the industry, holding financial and commercial roles with Scottish & Newcastle, Jim Beam Brands, Whyte & Mackay, and latterly with Maxxium UK, the spirits marketing and distribution business jointly owned by Edrington and Beam Global. He joined Edrington in 2009 and was appointed as commercial director in 2011. Scott joined the Edrington board in 2013. In 2015 Scott became managing director of The Macallan, Edrington's leading brand and the world's most valuable Scotch whisky.
Pryce Greenow, President International Region, Beam Suntory.
(A subsidiary of Suntory Holdings Ltd.)
He's an experienced, global sales and marketing leader within the Wine & Spirits industry. Based in Madrid, this former British Army officer and management consultant is currently responsible for Beam Suntory’s International region that spans Europe, Africa, Asia and Oceania.
A graduate of Harvard Business School, Pryce gained his start in the industry with Allied Domecq’s wine division in California before assuming roles of increasing responsibility with Beam, Inc. that took him from Chicago to Rio de Janeiro prior to the acquisition by Suntory in 2014.
For the last three years, Pryce and his family have immersed themselves in the Spanish culture and enjoy exploring new countries at every opportunity.
Rita Greenwood is the Regional President, EMEA at William Grant & Sons
She was educated in Surrey and studied Business Studies at Kingston University.
Rita’s experience is wide-ranging in both the national and international sectors with a strong emphasis in the commercial area.
She began her career in the food industry working for Nestlé and Rank Hovis McDougall and has over 16 years experience at William Grant & Sons - starting as Commercial Director UK, followed by Managing Director Global Travel Retail, Managing Director Developed European Markets, Managing Director WG&S UK and Ireland and currently Regional President, EMEA, and on the WG&S Executive Board.
Rita enjoys spending family time with her husband and two daughters, her interests include reading, gardening and Pilates.
Simon Hunt joined William Grant & Sons as President and Managing Director for North America in October 2007. He was promoted to Chief Commercial Officer in 2013 and became Chief Executive in March 2016.
Previously he has held senior roles with the spirits industry’s major companies at global and regional levels. His career highlights include Vice President of Global Marketing for Smirnoff at Diageo, Senior Vice President Innovation at Allied Domecq and CEO & President of Malibu-Kahlua International with Pernod Ricard.
Simon holds a Bachelor’s degree from the London School of Economics and an MBA from London Business School and earned his Green Beret with the Royal Marine Commandos.
Dan Mobley was appointed Global Corporate Relations Director and a member of the Diageo Executive Management Team, in June 2017, after joining Diageo in 2016.
Dan is also chair of the board of IARD, the International Alliance for Responsible Drinking, which brings together the largest global alcohol companies to tackle misuse. Dan is also the Royal Warrant Holder for Johnnie Walker and a Director of John Walker & Sons Ltd.
Prior to joining Diageo, Dan held a variety of roles in Corporate Relations at Standard Chartered in London, Mumbai and Johannesburg. Dan moved to the private sector after eight years in the UK Treasury, latterly as Private Secretary to the Permanent Secretary and a spell with the Foreign Office in the UK Representation to the European Union in Brussels. Dan has also worked for a trade union, environment and development NGOs and the United Nations Association.
Thomas Moradpour is the President and CEO of The Glenmorangie Company, part of Moët Hennessy Louis Vuitton (LVMH).
Thomas joined LVMH in 2014, as Chief Marketing Officer for Hennessy, where he was also a member of the Board. Throughout his time at Hennessy, Thomas drove the global brand strategy, driving significant growth of sales, brand health and profits, reaching $5Bn in retail sales annually. During his tenure, Hennessy joined InterBrand’s ‘Best 100 Global Brands’, for the first time.
In August 2018 Thomas became President and CEO of The Glenmorangie Company. He is responsible for leading the 200 person team, across five sites, to globally grow two of the most-loved Single Malt Scotch Whiskies: Glenmorangie and Ardbeg.
Prior to joining LVMH Thomas had a rich brand-leadership career with L’Oréal, PepsiCo and Carlsberg. His roles included VP Global Marketing for Carlsberg where he led the global commercial agenda of the brand Carlsberg and re-energised the brand’s performance; and Senior Marketing Director for Pepsi USA where he led the 3rd largest FMCG brand in the US, in a turnaround situation.
Leonard Russell is the Managing Director of Ian MacLeod Distillers Ltd
Born in the early 1960s, Leonard joined Scottish & Newcastle Brewers in 1983 followed by IDV in 1986, where he worked in New Brand Development. Leonard joined the family company, Ian Macleod Distillers in 1989 as Business Development Manager and then appointed Managing Director in 1993.
Leonard has an MBA from Edinburgh University and is a Master of the Quaich and Liveryman of the Worshipful Company of Distillers.
Jean-Marc Lambert was nominated as Bacardi Global Operations Senior Vice President in January 2015, after a 14-year career in the company. He leads the Global Operations group with responsibility for Global Supply Chain (Planning, Manufacturing, Distribution), Procurement and Research and Development activities.
Jean-Marc oversees nearly 4,000 employees across more than 20 production facilities. During his tenure, Bacardi has been certified as the only major spirits company to be operating in accordance with the world’s most recognized standards for Quality, Environment and Health, and Safety for all its production facilities globally.
Prior to joining Bacardi, Jean-Marc has had a proven track record of guiding sizeable Supply Chain and Procurement team’s performances in Danone and Merck companies.
Mr. Lambert is based in Geneva, Switzerland.
A graduate of ESCP and of the Wharton School of Business, Alexandre Ricard worked in consulting and M&A for 7 years prior to joining Pernod Ricard at the Group’s Paris HQ in 2003.
He moved to Dublin as CFO of Irish Distillers end 2004, then to Hong Kong in 2006 as CEO of Pernod Ricard Asia Duty Free.
In 2008, he returned to Dublin as CEO of Irish Distillers before moving back to Paris in 2011 to join the Group’s Executive Board as MD, Distribution Network.
He was appointed Deputy Chief Executive and COO in August 2012 and was named Chairman and Chief Executive on February 11, 2015.
Alexandre Ricard is a French national and a grandson of the company’s founder, Paul Ricard.
Karen Betts was appointed as CEO of the SWA in May 2017, after a 16-year career in the Foreign & Commonwealth Office (FCO).
Karen held a variety of posts in London and overseas with the FCO. Most recently, she was British Ambassador to Morocco. She was also Counsellor to the British Embassy in Washington and held roles at the UK's Permanent Representation to the EU in Brussels and the British Embassy in Baghdad. In London, she served in the Cabinet Office and the Joint Intelligence Committee, as well as in a variety of roles in the Foreign Office.
Prior to joining the FCO, Karen worked as a lawyer for Clifford Chance in London and Hong Kong. She studied law at the College of Law in Guildford and history at St. Andrews University.
Karen is a member of the CBI's International Trade and Investment