Asia Pacific, previously the Scotch Whisky sector’s most valuable regional market, saw a fall of -8.3% in value, with export volume remaining relatively steady (+0.08%) in 2025.  

The Indian market has continued to grow, retaining its position as the industry’s biggest market by volume, and becoming its 3rd largest by value, with producers now looking ahead to the ratification of the UK-India FTA later in 2026 to further boost exports and enable long term market access opportunities. However, the industry has echoed findings in the recent report from the House of Lords, saying that in the short term, India’s future growth potential will not be enough to counter the widespread challenges that Scotch Whisky exports are facing.  

APAC had seen significant growth over the past decade, but markets including China, Singapore, and Thailand have seen total export value decrease during 2025. Last month China’s tariff on whisky imports was halved to 5%, which the industry has said will help to re-energise exports to the market in 2026 and beyond.  

The EU remains Scotch Whisky’s biggest regional market by volume and has reclaimed its position as the largest regional market by value. It totalled £1.5bn in exports in 2025 (down -1.8% on 2024), with the equivalent of 444m bottles exported (down -9% on 2024). 

Key markets include France, which saw a -3.6% drop in export value to £404m, and -14% fall in export volume to 152m bottles, but remains in second place as the largest export market for both volume and value. Germany saw growth for both value (+4.6% to £177m) and volume (+5.8% to 59m bottles). Spain saw value growth of +6% to £208m, and volume decline of -8% to 54m bottles. 

Markets including Turkey have seen a boost to exports by volume and value, as the industry navigated regulatory changes and global conditions. These market fluctuations are expected to level out in 2026 and beyond, with continued, steadier growth expected in the market.