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Made to be Measured

Learn more about how Scotch Whisky is made to be measured, sipped and savoured responsibly.

Protecting Scotch Whisky

The popularity of Scotch Whisky means that there are many people who want to take advantage of that by selling fake Scotch or trading unfairly on its reputation. Our Legal Affairs team work to protect Scotch Whisky around the world.

The legal framework for Scotch Whisky in the UK

Protecting Scotch Whisky from unfair competition is therefore one of our top priorities. Strong legal protection forms the solid foundation on which the industry’s success is built.

Ian Duddy - International Director

The Scotch Whisky Association has welcomed former UK Ambassador Ian Duddy, as its new International Director.

Q&A: Allowable casks for maturation

The Scotch Whisky Product Specification is used by HMRC to ensure compliance with the main requirements for Scotch Whisky and is essential for maintaining Scotch Whisky’s Geographical Indication status in the UK and EU.

International Trade

Scotch Whisky is the world's number one internationally traded spirit, with exports worth over £5.36bn in 2025. 43 bottles of Scotch Whisky were shipped every second to around 163 global markets, totaling the equivalent of 1.34bn bottles (70cl @40% ABV). Learn more about the markets its traded to, and the global trends.