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Privacy And Cookie Policy

Who we are

The Scotch Whisky Association is the data controller for personal data collected through this website. 

Email: info@swa.org.uk  

Address: Quartermile Two, 2 Lister Square, Edinburgh EH3 9GL 

The person responsible for data protection is the Chief Operating Officer, supported by the Deputy Director of Operations. 

What this notice covers

We may collect: 

  • Information you provide to us directly (for example, your name and contact details when you contact us, register, or request information). 

  • Technical data collected automatically (for example IP address, browser type and version, time zone setting and location, operating system and how you use the site). We collect this personal data by using cookies.

How we use your personal data (and lawful bases)

We use personal data only when the law allows. Typically, this is because it is necessary to: 

  • respond to enquiries and provide services or information you request (contract or steps to enter a contract, where applicable); 

  • run and improve our website and services (legitimate interests); 

  • comply with legal obligations (legal obligation). 

Where we send you marketing communications, we will do so only where you have opted in, and you can unsubscribe at any time by emailing info@swa.org.uk or using the unsubscribe link in our emails. 

Purposes for which we will use your personal data

The Scotch Whisky Association collects, stores and processes information about you for the following purposes:  

  • in order to manage our relationship with you  

  • to be able to provide the services or information that you have requested  

  • to administer and protect our business and the business of our members  

  • to administer and protect our website and   

  • to use data analytics to improve our website, services, marketing and user experiences.   

Cookies

We use cookies to make the website work and to help us improve it. Cookies are small text files stored on your device when you visit a website. 

We use the following categories of cookies: 

  • Strictly necessary cookies (required for the operation of our website). 

  • Analytical/performance cookies (help us understand how visitors use the site). 

  • Functionality cookies (remember your preferences). 

  • Targeting cookies (help make our website more relevant to users). 

Some of the cookies we use are "session cookies" which keep track of you while you navigate our website, and will be deleted from your computer when you close your browser.  Except for essential cookies, all cookies will expire after 30 days. You can manage cookies through your browser settings. For more information about cookies please see www.aboutcookies.org.   

Here is a list of the cookies used by The Scotch Whisky Association and what they are used for: 

Name of Cookie

Purpose of Cookie

More Information

Google Analytics

Collects information about how visitors use our site in an anonymous form, including number of visitors to the site, where visitors have come to the site from and the pages they visited. We use the information to compile reports and to help us improve the site.

Safeguarding your data - Analytics Help (google.com)

Privacy controls in Google Analytics - Analytics Help

https://www.google.com/policies/privacy/

Twitter Cookies

Features for sharing via Twitter

Twitter Privacy Policy:

https://twitter.com/en/privacy

 

Twitter Cookie Policy:

How cookies are used on Twitter | Twitter Help

LinkedIn Cookies

Features for sharing via LinkedIn

LinkedIn Privacy Policy:

https://www.linkedin.com/legal/privacy-policy

 

LinkedIn Cookie Policy:

Cookie Policy | LinkedIn

Instagram Cookies

Features for sharing via Instagram

Instagram Privacy Policy: https://help.instagram.com/155833707900388

 

Instagram Cookies Policy

Cookies Policy | Instagram Help Centre

Third-party links

Our website may include links to third-party websites. This notice does not apply to those sites. Please read the privacy notices on any third-party websites you visit. 

Sharing your data

We may share personal data with trusted service providers who support our website and IT, and with professional advisers or public authorities where required.

International transfers

We use Microsoft as a hosting provider. Information may be transferred outside the UK. Where this happens, we ensure appropriate safeguards are in place (for example, adequacy regulations or approved contractual clauses). 

How long we keep your data

We keep personal data only as long as necessary for the purpose it was collected for, including legal, regulatory, tax, accounting or reporting requirements. Retention periods are set out in our Data Retention & Disposal Policy. 

Your rights

You have rights under data protection law, including rights of access, correction, deletion in certain circumstances, restriction, data portability and objection in certain circumstances. You also have the right to complain to the ICO.

Access to your data

You have the right to request a copy of the personal data we hold about you. 

Correcting your data

We want to make sure that your personal data is accurate, complete and up to date and you may ask us to correct any personal data about you that you believe does not meet these standards. 

Deletion of your data

You have the right to ask us to delete personal data about you where:  

  • You consider that we no longer require the information for the purposes for which it was obtained 

  • We are using that information with your consent and you have withdrawn your consent (see below) 

  • You have validly objected to our use of your personal data (see below) 

  • Our use of your personal data is contrary to law or our other legal obligations. 

Objecting to how we use your data

You have the right at any time to require us to stop using your personal data for direct marketing purposes.

Restricting how we may use your data

In some cases, you may ask us to restrict how we use your personal data.  This right might apply, for example, where we are checking the accuracy of personal data about you that we hold or assessing the validity of any objection you have made to our use of your data.  The right might also apply where there is no longer a basis for using your personal data but you don't want us to delete the data.  Where this right is validly exercised, we may only use the relevant personal data with your consent or for legal claims. 

How to raise concerns or complaints

If you have a concern or complaint about your personal data and whether we have complied with data protection legislation, you can make a complaint using this online form or by contacting us using the information above. Our data protection complaints procedure can be found here.

Changes to this notice

We keep this notice under review and will publish updates on our website.

Did we use a word or phrase in our privacy policy that wasn’t clear? Please do let us know and we’ll either reword the sentence or add a definition.