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06 February 2019

Code of Practice

Code of Practice
The Code of Practice covers all commercial communications by members. This includes advertising, promotional materials and sponsorship.
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The Code of Practice covers all commercial communications by members. This includes advertising, promotional materials and sponsorship. It applies in the UK and also abroad in export markets where stricter national codes do not exist.

The Code of Practice covers all commercial communications by members. This includes advertising, promotional materials and sponsorship. It applies in the UK and also abroad in export markets where stricter national codes do not exist. 

The Code of Practice is a condition of membership for all members of the SWA. It is backed by an Independent Complaints Panel that has a range of sanctions at its disposal if members breach the Code. 

The Code is kept under regular review so that it keeps paces with changes in new marketing techniques and technologies. 

How to make a complaint

The Code of Practice includes a complaints procedure. Anyone who has concerns about Scotch Whisky marketing or promotion should, in the first instance, write to: 

 

Head of Alcohol Policy

The Scotch Whisky Association

Quartermile Two, 2 Lister Square

Edinburgh

EH3 9GL 

 

Or email: complaints@swa.org.uk