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Responsible Drinking

Like any other form of alcohol, Scotch Whisky should be consumed in moderation. When consumed responsibly by adults, alcohol can be part of a balanced, healthy lifestyle and play a positive role in social occasions and celebrations.

We are proud of Scotch Whisky, and always want it to be enjoyed responsibly.

When consumed responsibly by adults, Scotch Whisky can be part of a balanced, healthy lifestyle and play a positive role in social occasions and celebrations. It has been for hundreds of years in Scotland and is now enjoyed by hundreds of millions of people around the world.

Of course, when alcohol is misused it can cause harm – to individuals, communities, and our society. Whether it is Scotch Whisky, other spirits, wine, or beer, the effects of alcohol on the body are the same and have the potential to damage health in a number of ways, including increased risk of liver disease, heart problems and mental health issues.

Many countries around the world set drinking guidelines to support those that choose to drink to drink responsibly. Find out the guidelines in your country here

 

What are the UK drinking guidelines?

The UK Chief Medical Officers’ low risk drinking guidelines recommend that both men and women consume no more than 14 units of alcohol a week on a regular basis.

UK Low Risk Drinking Guidelines

What is a unit of alcohol?

A unit is 10ml of pure alcohol.

You can work out how many units are in any alcoholic drink by multiplying the volume (in ml) by the % abv (strength) then divide by 1000. For example, a 25ml dram of Scotch Whisky which is 40% abv would be: 25 x 40 = 1000/1000 = 1 units of alcohol.

Drinkaware have developed an app to calculate units of alcohol and track your consumption. You can download it here.

Many common drinks contain more than one than one unit of alcohol – so it is important to know how many units are in your drink of choice.

So units of alcohol can vary between drinks?

Yes. The units of alcohol contained in a drink depends on the alcoholic strength and the volume of the drink. A single measure of Scotch Whisky is one unit of alcohol – but that some drinks can contain more alcohol than you think.

You can see how units can vary below.

What else can I do to consume alcohol responsibly?

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Never drink and drive

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Never consume alcohol while pregnant

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Never drink under the legal purchase age, or attempt to purchase alcohol for minors

If you do choose to drink alcohol, it is better if you spread your consumption over several days and have alcohol-free days each week.

In addition, you should:

  • Never consume alcohol while operating heavy machinery
  • Have food before and during drinking
  • Always have water alongside an alcoholic drink
  • Be careful not to pour larger measures at home
  • Avoid binge drinking

Is there a type of alcohol which is better for me if I do want to drink?

No. It is the amount of alcohol consumed that affects a person most, not the type. There is no evidence that consuming spirits like Scotch Whisky responsibly causes any more harm than consuming other types of alcohol.

Moderation is a behaviour, not a type of alcohol.

Some types of alcohol can contain more calories despite containing the same units of alcohol. You can see this below:

Same Units Beer Whisky Wine

Where do I go if I want to learn more about alcohol consumption?

If you would like more information about drinking responsibly, you may want to see the guidance provided by Drinkaware. This independent charity raises awareness of alcohol and its harms, among others by providing impartial, evidence-based information, advice and practical resources.

BeDrinkaware logo

Responsible Drinking news & commentary

31 January 2025

SWA publishes 6th Edition of Responsible Marketing and Promotion Code of Practice

The SWA has published the 6th edition of its Code of Practice for the Responsible Marketing and Promotion of Scotch Whisky.

17 September 2024

Scotch Whisky industry underpins its commitment to responsible marketing

Four new members appointed to Independent Complaints Panel

27 August 2024

We are recruiting: Head of Trade - Asia Pacific

The SWA is seeking a Head of Trade - Asia Pacific to join our International and Global Regulatory Affairs team

12 August 2024

Scotch Whisky industry launches second year of responsible consumption campaign

09 May 2024

We are recruiting: Deputy Director, International and Global Regulatory Affairs

The SWA is seeking a Deputy Director to join our International and Global Regulatory Affairs teams

04 March 2024

New Funding Announced to Tackle Underage Drinking in Scotland

A new targeted intervention worth £300,000 has been announced by the SWA and Community Alcohol Partnerships.

13 October 2023

Seven Projects Throughout Scotland Awarded Funding Totalling £100k To Help Tackle Alcohol Harm

Seven projects from across Scotland have been awarded a total of £100,000 in funding by the Scotch Whisky Action Fund (SWAF)

08 September 2023

Scottish Government to Support ‘Made to be Measured’ Campaign

Partnership working across key areas discussed in meeting between First Minister and industry leaders.

18 April 2023

SWA comments on First Minister statement on DRS and alcohol marketing

The alcohol marketing consultation will be taken "back to the drawing board" and Deposit Return Scheme delayed until March 2024

Responsible Drinking publications

01 November 2022

Code of Practice: 5th Edition

The Code of Practice covers all commercial communications by members. This includes advertising, promotional materials and sponsorship. The 5th edition was published in November 2022.

30 September 2022

Code of Practice: 5th Edition

The Code of Practice covers all commercial communications by members. This includes advertising, promotional materials and sponsorship. The 5th edition was published in the autumn of 2022.

17 March 2022

Scotch Whisky Action Fund: Bright Light Report

Find out more about projects the Scotch Whisky Action Fund helped to support.

14 January 2021

Scotch Whisky Action Fund: 5 year Impact Report

Read more about the Scotch Whisky Action Fund's first five years.

27 July 2020

Matured to be Enjoyed Responsibly - latest edition (July 2020)

This latest report is a snapshot of the activities being undertaken by the SWA and member companies to promote responsible consumption of alcohol, and supporting initiatives to tackle misuse.

Responsible Drinking pages

2024 UK General Election

Learn more about the Scotch Whisky Association's manifesto for the 2024 general election, and how candidates can pledge to #SupportScotch in three key areas.