31 May 2012
The Scotch Whisky Association has six different
departments working to advance the global interests and profile of
Scotch Whisky, our members and of the industry as a whole.
Public Affairs & Communications
Scotch Whisky attracts political and media interest from around
the world. This department is the voice of the Association, and
often the industry, on a diverse range of issues. It is also
involved in the positive promotion of Scotch Whisky.
The main function is to protect Scotch Whisky world-wide by
taking legal action to restrain the sale of other spirits
misleadingly labelled to suggest they are Scotch Whisky.
The department also takes action to ensure overseas whisky
producers comply with the relevant definition of whisky to ensure a
'level playing field' and to prevent the reputation of the whisky
category being damaged.
The Global Affairs department strives to ensure Scotch
Whisky can be sold without undue restriction and on equal terms
with all other spirit drinks worldwide.
Operational & Technical Affairs
The department's main function is to ensure the production of
Scotch Whisky can take place in a fair and competitive business
environment. It aims to ensure a level playing field for members
across all operational and technical matters from cereals to
bottling and Customs and Excise issues.
It also encourages best-practice sharing amongst members and
wider industry. It holds best-practice events and publishes
Finance & Administration
The Finance & Administration department manages the
Association's finances, administration, electronic business
systems, and human resources. The department also gathers, collates
and disseminates Scotch Whisky statistics collected through the
Association's databank and from HMRC reports.
The department is responsible for managing and maintaining the
SWA's IT and communications and for developing its knowledge