Policy, Parliament & Promotion
The Scotch Whisky Association is heavily involved in policy
developments impacting the industry. It also takes a leading role
in promotion of the industry on behalf of members, for example in
publicising Scotch Whisky's success in export markets.
Scotch Whisky attracts political and media interest from around
the world. The SWA, primarily through the Government and
Communications Department, is often the voice of the
As well as positive promotion, the SWA fields media enquiries on
a range of industry-wide issues.
In 2012, a focus for the SWA was the promotion of its