Policy, Parliament & Promotion

The Scotch Whisky Association is heavily involved in policy developments impacting the industry. It also takes a leading role in promotion of the industry on behalf of members, for example in publicising Scotch Whisky's success in export markets.

Scotch Whisky attracts political and media interest from around the world. The SWA, primarily through the Government and Communications Department, is often the voice of the industry.

As well as positive promotion, the SWA fields media enquiries on a range of industry-wide issues.

In 2012, a focus for the SWA was the promotion of its Centenary celebrations.