100 Years of Highlights

  • Rivals

    25

    Scotch Whisky sells three times as much as it's nearest rival whisky.

  • Export Markets

    26

    USA, France, Spain, Singapore and Germany were the top five export markets for Scotch Whisky by value in 2012.

  • UK Trade

    27

    Scotch Whisky exports earned a record £135 a second for the UK balance of trade last year.

  • Cheese!

    28

    In Uruguay, people don't say "cheese" to force a smile for the camera, they say "whisky"!

  • Shipping out

    29

    40 bottles of Scotch Whisky are shipped overseas every second. No mean feat!

  • Cup of Kindness

    30

    The "cup of kindness" mentioned in "Auld Lang Syne", written by Robert Burns, refers to whisky.

  • Supply chain

    31

    Over £1bn a year is invested across the industry's supply chain.

  • Whisky Galore

    32

    The Association has provided props for the much-loved film 'Whisky Galore'.

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