30 May 2012
Consumed responsibly, alcohol is fully
compatible with a balanced and healthy lifestyle. But regular abuse
can lead to serious health and social harms.
Research has shown moderate alcohol consumption may confer
health benefits for some people, for example protection from
cardiovascular heart disease and against certain forms of
Misuse of alcohol can damage health in a number of ways,
including increased risk of liver disease and heart problems. It
may cause domestic and financial problems. For health reasons, some
people should not drink at all. In addition, alcohol should be
avoided before driving a car or operating machinery.
Anyone with questions or concerns about the health implications
of consuming alcoholic drinks should contact their doctor.
Distillers want to maximise consumer enjoyment of their brands,
and to minimise harm from irresponsible drinking. The Scotch Whisky
industry is committed to playing its part in tackling alcohol
misuse by promoting responsible consumption, education, responsible
marketing and partnership working. The SWA's
publication Matured to be
Enjoyed Responsibly gives an overview of the activity the
industry is involved with.
The Scotch Whisky industry is committed to promoting responsible
attitudes to alcohol. Members are required to include
responsibility statements on all advertising. Many include
information on label as well as supporting educational
initiatives. Individuals must also take responsibility for
their drinking choices - read our 'Hints
Drinkaware also offer an online unit calculator, MyDrinkaware,
which allows consumers to monitor their unit intake and provides
information on calories
It is an independent, UK-wide charity funded by voluntary
donations from industry. Many SWA members large and small
contribute to its funding. Through innovative ways Drinkaware aims
to challenge the UK's drinking culture and provide consumers with
the knowledge to help reduce alcohol misuse. Find out more about
Drinkaware's work on their website.
The Scotch Whisky industry takes very seriously its commitment
to marketing its products to consumers in a responsible way.
Responsible advertising is a fundamental deliverable for Scotch
The industry has developed a Code of Practice setting out minimum
standards for the marketing and promotion of Scotch Whisky brands
in the UK. It is supported by a complaints procedure.
Scotch Whisky and calories
A standard 25ml measure of Scotch Whisky contains 55 calories.
Scotch contains no fat and no added carbohydrates (although there
may be a very small carbohydrate level depending on the type of
cask used and length of maturation).
Scotch Whisky and coeliac/celiac disease
Since malted barley and other cereals are used to make Scotch
Whisky, it is not surprising those who suffer from Coeliac disease
query whether whisky can be safely included in a gluten-free