About the SWA

Scotch Whisky is a high-quality, much-loved and prestigious spirit drink with a global reputation.

The SWA's role is to advance the global interests and profile of Scotch Whisky, our members and of the industry as a whole.

By building strong relationships with all levels of government and opinion-formers and by making a visible impact on public debate we will:

  • Be a trusted voice in the debate on alcohol and society
  • Support a competitive, sustainable and fairly taxed industry
  • Safeguard the Scotch Whisky category
  • Ensure fair access to all markets worldwide.

We see the Scotch whisky industry as a significant Scottish and British economic and cultural asset that boosts growth and jobs, that strongly supports the communities with which we work, and that combines the very best of the traditional and the modern.

The SWA can trace its origins back to October 1912. The original organisation, the Wine & Spirit Brand Association changed its name to the Whisky Association in 1917 which in turn became the SWA in 1940.