Scotch Whisky is a high-quality,
much-loved and prestigious spirit drink with a global
Scotch Whisky can only be made
in Scotland, but is recognised internationally. It's an
iconic, high quality product worth almost £4 billion in
The SWA works to sustain Scotch Whisky’s place as the world’s leading high-quality spirit drink and its long-term growth worldwide.
Scotch Whisky represents about a quarter of the UK’s Food and Drink exports. Do you know how many million cases of Scotch Whisky are exported every year?
Public affairs and communications runs through everything the SWA does. We work to advance the global interests and profile of the industry.
The SWA works to safeguard the Scotch Whisky category worldwide.
Scotch Whisky distillers are closely tied to the environment. Their products are uniquely influenced by the supply of natural raw materials, water, location and climate.
Scotch Whisky is the world’s number one internationally traded spirit drink, with over 90% of sales take place in its 200 export markets. Last year, exports were worth £3.95 billion.
The SWA works to support a competitive, sustainable and fairly taxed industry
The SWA works to be a trusted voice in the debate on alcohol and society.
The SWA's roots go back to October 1912 when the Wine & Spirit Brand Association was formed – which would ultimately become the SWA as it is known today.
In 2012, the SWA celebrated its centenary with a range of events, including a new exhibition, Scotch Whisky: From Grain to Glass.
Working in partnership through Scotland Food & Drink a new export plan is being implemented. A global team of food and drink specialists, across seven top priority markets, will bring focus, build networks and develop market knowledge.
On 27 January 2016, the SWA launched a new campaign issuing a call to action to ‘Stand up for Scotch’, and is asking the Chancellor for a 2% cut in excise in the March Budget.