Scotland Whisky Tourism Initiative

Enthusiast or novice, there is no better place to enjoy your favourite dram than in Scotland, the home of whisky. Savouring Scotch in the country that shaped its character is an unforgettable experience. 

The 'ScotlandWhisky' initiative was launched in 2003 to bring together distilleries and the wider Scottish tourism and hospitality sector to offer the highest quality experience when visiting Scotland. 

Visiting a distillery is both unique and memorable. And there is also now a network of whisky 'Embassies' - hotels across Scotland where staff have been specially trained in Scotch Whisky. The initiative is also expanding into restaurants, bars, and some of the great Scottish golf courses and resorts.  

When planning a whisky related visit to Scotland, visit www.scotlandwhisky.com to learn more about the network of Scotch Whisky 'Embassies', travel tips, whisky events and news, or even to book your own individually-tailored trip. So come to Scotland and see the country, taste the spirit.

The initiative is supported by the SWA, The Scotch Whisky Experience, Scottish Enterprise, Highlands & Islands Enterprise and VisitScotland.