Scotch Whisky Sponsorship Report 2015

11 Jun 2015


Scotch Whisky is a significant economic and cultural asset, with a global reputation.
Sponsorship is used by Scotch Whisky companies to promote their brands and inform
consumers of the choice of brands available. It is a mutually beneficial arrangement
that provides invaluable support to arts, culture and sporting events or groups both at
the national and local level, whilst allowing a brand to promote its association with the
sponsored event, activity or group.

This short report gives a snapshot of the sponsorship activities undertaken by the
Scotch Whisky industry in the UK. It also reports on the level and types of community
support activities undertaken by the industry, which are not commercial sponsorships.

The data presented relates to 2014.