Scotch Whisky Sponsorship Report 2015
11 Jun 2015
Scotch Whisky is a significant economic and cultural asset, with
a global reputation.
Sponsorship is used by Scotch Whisky companies to promote their
brands and inform
consumers of the choice of brands available. It is a mutually
that provides invaluable support to arts, culture and sporting
events or groups both at
the national and local level, whilst allowing a brand to promote
its association with the
sponsored event, activity or group.
This short report gives a snapshot of the sponsorship activities
undertaken by the
Scotch Whisky industry in the UK. It also reports on the level and
types of community
support activities undertaken by the industry, which are not
The data presented relates to 2014.