Scotch Whisky Marks Better Protection In Turkey

29 Nov 2011

The event at the British Ambassador's Residence marks Scotch Whisky's achievement in becoming the first foreign product to be registered and protected as a 'geographical indication' (GI) in Turkey. The GI confirms Scotch Whisky as a product that can only be made in Scotland. The registration will help ensure more effective protection for consumers and the legitimate trade from fake 'Scotch Whisky'.

A delegation from the industry's trade body the Scotch Whisky Association (SWA),
including its chief executive Gavin Hewitt, will be attending the event in Ankara.

As well as celebrating the GI, SWA representatives will be meeting traders and
officials in Turkey to discuss other steps which would benefit the industry and
consumers.

Gavin Hewitt said: "We worked closely with the Turkish Government to receive GI
status for Scotch Whisky. It means Turkish consumers, and tourists visiting the
country, can be reassured that the product is the genuine article.

"We will continue to work with the Turkish Government to address issues over
market access for Scotch Whisky and other genuine spirits to try to find
improvements, in particular to keep the market as free from fake and counterfeit
alcohol as possible."

Notes to editors
The problem of the availability of fake alcohol in Turkey came to the fore in June
when Russian tourists in the resort of Bodrum were poisoned after consuming
illicitly-produced alcohol and this led to a number of fatalities.

Last year the value of the Turkish market for Scotch Whisky was £21.6 million.

Geographical indications identify goods which have a given quality, reputation or
other characteristic which is attributable to geographical origin. Scotch Whisky has
received GI registration throughout the European Union and in other countries such
as India, Panama, China, Vietnam, Malaysia and Thailand as well as Turkey.

For further information please contact Rosemary Gallagher, Communications
Manager, Scotch Whisky Association on 0131 222 9230 or 0743 260 5385
or email rgallagher@swa.org.uk