Scotch Whisky - Local Hero or International Ambassador?
14 Aug 2012
The event Scotch Whisky - Local Hero
or International Ambassador?, from the Scotch Whisky
Association and the Scottish Parliament's Cross Party Group (CPG)
on Scotch Whisky, is being held at the Parliament in Edinburgh on
Friday 17 August.
John Park MSP and co-chair of the CPG, Campbell Evans, SWA
director of government and consumer affairs and Ken Lindsay,
international brand ambassador for Chivas Brothers will lead a
debate on Scotch Whisky's economic and cultural contribution.
Campbell Evans said: "Scotch Whisky is more than a drink. It
carves out Scotland's identity in almost 200 countries. Made only
in Scotland for 500 years, it is seen as a literary and cultural
icon heralded around the globe. At the debate, we will ask whether
it can be a pioneer for other Scottish products and discuss how
integral Scotch Whisky is to Scotland's heritage and its
John Park MSP said: "Scotch Whisky is more than a cultural icon,
it is hugely important to Scotland's economy and supports many
communities and thousands of jobs across the country.
The Cross Party Group on Scotch Whisky in the Scottish Parliament
provides a great forum to increase understanding of the industry
and I am delighted that we are able to open that knowledge up to a
wider audience with this Festival of Politics event.
In the centenary year of the Scotch Whisky Association this should
prove to be a fascinating and insightful debate on one of our most
John Park MSP will chair the debate and focus on the importance
of Scotch Whisky to the economy. Campbell Evans will consider the
cultural impact of Scotch. Ken Lindsay, who travels round the world
primarily as an international ambassador for Chivas Brothers'
renowned Ballantine's brand, will focus on the global role of
Scotch and why it is enjoyed by so many people across the
The event is part of the SWA's Centenary celebrations. Another
highlight of the year is the Scotch Whisky: From Grain to Glass
exhibition opening in the Main Hall of the Scottish Parliament on
29 November. The major exhibition, running for two months, will
feature many images and artefacts from Scotch Whisky distilleries
which have never previously been seen by the public. It will
celebrate the past 100 years of the SWA and look to the future.
Notes to editor
For further information, or if you are interested in attending
the Festival of Politics' event, please contact Campbell Evans on
0131 222 9231/email email@example.com
Media wishing to attend this event will require accreditation
from the Scottish Parliament, please contact Andrew Cowan on 0131
348 5878/email firstname.lastname@example.org
Please note that space for media may be limited.
17, 18, 24, 25 August: Festival of Politics:
Former Prime Minister Rt. Hon Gordon Brown MP will headline the
eighth Festival of Politics at the Scottish Parliament in
delivering the inaugural Campbell Christie Lecture. This year's
festival includes a four-day programme of politics, music, art,
theatre, literature and debate under the theme of 'Politics.
Culture. Creativity. A Force for Positive Change'.