Scotch Whisky - Local Hero or International Ambassador?

14 Aug 2012

The event Scotch Whisky - Local Hero or International Ambassador?, from the Scotch Whisky Association and the Scottish Parliament's Cross Party Group (CPG) on Scotch Whisky, is being held at the Parliament in Edinburgh on Friday 17 August.

John Park MSP and co-chair of the CPG, Campbell Evans, SWA director of government and consumer affairs and Ken Lindsay, international brand ambassador for Chivas Brothers will lead a debate on Scotch Whisky's economic and cultural contribution.

Campbell Evans said: "Scotch Whisky is more than a drink. It carves out Scotland's identity in almost 200 countries. Made only in Scotland for 500 years, it is seen as a literary and cultural icon heralded around the globe. At the debate, we will ask whether it can be a pioneer for other Scottish products and discuss how integral Scotch Whisky is to Scotland's heritage and its future."

John Park MSP said: "Scotch Whisky is more than a cultural icon, it is hugely important to Scotland's economy and supports many communities and thousands of jobs across the country.
The Cross Party Group on Scotch Whisky in the Scottish Parliament provides a great forum to increase understanding of the industry and I am delighted that we are able to open that knowledge up to a wider audience with this Festival of Politics event.
In the centenary year of the Scotch Whisky Association this should prove to be a fascinating and insightful debate on one of our most important industries."

John Park MSP will chair the debate and focus on the importance of Scotch Whisky to the economy. Campbell Evans will consider the cultural impact of Scotch. Ken Lindsay, who travels round the world primarily as an international ambassador for Chivas Brothers' renowned Ballantine's brand, will focus on the global role of Scotch and why it is enjoyed by so many people across the world.

The event is part of the SWA's Centenary celebrations. Another highlight of the year is the Scotch Whisky: From Grain to Glass exhibition opening in the Main Hall of the Scottish Parliament on 29 November. The major exhibition, running for two months, will feature many images and artefacts from Scotch Whisky distilleries which have never previously been seen by the public. It will celebrate the past 100 years of the SWA and look to the future.


Notes to editor

For further information, or if you are interested in attending the Festival of Politics' event, please contact Campbell Evans on 0131 222 9231/email

Media wishing to attend this event will require accreditation from the Scottish Parliament, please contact Andrew Cowan on 0131 348 5878/email

Please note that space for media may be limited.

17, 18, 24, 25 August: Festival of Politics:
Former Prime Minister Rt. Hon Gordon Brown MP will headline the eighth Festival of Politics at the Scottish Parliament in delivering the inaugural Campbell Christie Lecture. This year's festival includes a four-day programme of politics, music, art, theatre, literature and debate under the theme of 'Politics. Culture. Creativity. A Force for Positive Change'.