Scotch Whisky Association Staff Use Pedal Power For Charity
15 Aug 2012
Employees from the SWA's Edinburgh head office are taking on the
challenge of cycling to all 108 distilleries in Scotland to raise
money for two nominated charities, Macmillan Cancer Support in
Scotland and WaterAid. Macmillan improves the lives of people
affected by cancer, while WaterAid works globally to transform
lives by improving access to safe water, hygiene and sanitation in
the world's poorest communities.
Staff have divided themselves into teams to cycle across the
country to raise money for the charities. In doing so, they will
cover well over 1,000 miles of cycling.
Scotch Whisky producers are supporting the charitable efforts
through donating cash to Macmillan and WaterAid and providing
bottles of Scotch Whisky from distilleries visited for auctioning
later this year.
Rosemary Gallagher, SWA communications manager, said: "This is a
very special year for the Association. As employees we were keen to
take on a challenge which would raise money for two very worthwhile
causes, Macmillan and WaterAid.
"Cycling to all 108 distilleries across Scotland will hopefully
increase the profile of the charities while allowing staff a chance
to get out and about and meet people across the industry. We've
been delighted with the support shown by companies in the industry
The SWA trade body was founded as the Wine & Spirit Brand
Association in 1912, before becoming the Whisky Association in 1917
and the SWA in 1942.
Donations can be made via the following websites:
MacMillan - http://www.justgiving.com/Scotch-Whisky-Association
Notes to editor
The attached picture shows some SWA staff getting ready for
their cycle challenge. Left to right: Kenneth Gray, legal advisor;
Michelle Daniels, Legal Secretary; Rocky Laird Craig, Executive
Assistant; Rosemary Gallagher, Communications Manager.
For further information please contact Campbell Evans on 0131
222 9231 or firstname.lastname@example.org