Scotch Whisky Association Celebrates 100 Years
20 Feb 2012
The Scotch Whisky Association (SWA) is celebrating its centenary
this year. One of the highlights is set to be a major exhibition,
Scotch Whisky: From Grain to Glass, in the Scottish Parliament.
Also to mark the landmark year for the industry trade body, Liz
Lochhead, the Makar or Scottish national poet, will unveil her
specially-composed poem. The verse will be read by Ms Lochhead for
the first time at an event in Edinburgh in June - approximately 100
days in advance of the SWA's anniversary in October.
The Scotch Whisky: From Grain to Glass exhibition will be held
in the Main Hall of the Scottish Parliament from 29 November 2012
to 25 January 2013. The exhibition will show the scale and
diversity of the Scotch Whisky industry. It will bring together
materials from distilleries across the country, including bottles
from the early 20th century to classic advertising campaigns. It
will be the first time many of the exhibits have been put on public
A brochure tracking key SWA and industry events of the last
century will be published. A comprehensive independent study on the
economic impact of Scotch Whisky in the last 100 years will also be
Other events, in the UK and in overseas markets where Scotch
Whisky is popular, will be announced throughout the year.
Gavin Hewitt, chief executive of the Scotch Whisky Association,
"This year is about celebrating the colourful past and looking
forward to a successful future for Scotch Whisky. Our centenary
gives us an excellent opportunity to raise awareness of this
globally successful industry at home and abroad.
"The SWA relies on a dedicated team that works hard to protect,
promote and represent the Scotch Whisky industry around the world.
Events, such as the exhibition at the Scottish Parliament, will
allow us to showcase the value of our work to a wider