Panama Protects Scotch Whisky
23 Nov 2010
The authorities in Panama have granted an application by The
Scotch Whisky Association, made in May 2010, for 'Scotch Whisky' to
be registered and protected as a 'geographical indication of
origin' (GI). Registration ensures the highest levels of protection
by local enforcement authorities, supporting the integrity of
Scotch Whisky as a product made in Scotland according to
Panama is Scotch Whisky's 20th largest export market, with
shipments reaching £42m in customs value in 2009. Export value is
now 2.5 times greater than it was a decade ago (£16m in 2000).
Richard Austen, HM Ambassador to Panama, said:
"I am delighted that the Embassy team were able to help smooth the
way for the Scotch Whisky Association's application to register
Scotch Whisky in Panama. This has ensured that consumers of Scotch
Whisky in Panama can have confidence in the Scotch Whisky they will
buy here in Panama."
Gavin Hewitt, Chief Executive of The Scotch Whisky Association,
"It is important consumers around the world can have confidence in
the quality and integrity of what they are buying. This welcome
decision reaffirms Scotch Whisky's international reputation and
means that consumers in Panama will be better protected from any
whisky imitations. We are grateful to the British Embassy which has
provided strong support for our application."