Malaysia And Thailand Introduce New Protection
26 Jan 2010
Malaysia and Thailand - which together represent over £40m in
annual Scotch exports - have granted applications for 'Scotch
Whisky' to be registered and protected as a 'geographical
indication of origin' (GI).
The Scotch Whisky Association lodged the applications for
registration, which recognises Scotch Whisky's international
reputation and requires the highest levels of protection from each
country's enforcement authorities. Local consumers will be better
protected from imitations, whilst the integrity of Scotch Whisky as
a product made in Scotland according to traditional practice is
Scotch Whisky is the first spirit drink from the European Union
to receive such a high level of protection in Malaysia.
Alan Park, a Legal Adviser at The Scotch Whisky Association,
"Scotch Whisky has broken new ground in Malaysia and Thailand.
Consumers will be better protected from imitations and Scotch
Whisky's international reputation for excellence is being
recognised. The British Embassies in each market have provided
invaluable assistance as we pursued these applications, which will
help to support future export success."