Major Scotch Whisky exhibition opens in Glasgow
30 May 2013
An exhibition exploring the rich heritage of Scotland's national
drink opens in the main hall of Glasgow's Mitchell Library tomorrow
(Friday 31 May).
The Scotch Whisky: From Grain to Glass exhibition created by the
Scotch Whisky Association (SWA) brings together an array of images
and artefacts from several Scotch Whisky producers and enthusiasts.
Many items on display have been stored in archives and personal
collections until their inclusion in this exhibition. The display
also tracks landmark events in the last 100 years which have shaped
the SWA and the industry.
Scotch Whisky's rich past is showcased, highlighting its
position as an iconic Scottish product and demonstrating how vital
Scotch Whisky is to the country's economy and society. Scotch
Whisky exports are worth around £4.3 billion a year and the
industry directly employs more than 10,000 people across Scotland,
many in and around Glasgow. More than 60% of Scotch Whisky produced
is bottled around the greater Glasgow area.
Visitors will learn everything from how Scotch Whisky is made to
how it is marketed and exported. The exhibition explains, through
images and words, how the "What is Whisky?" debate of the early
20th century led to a Royal Commission report which helped
establish the modern day Scotch Whisky industry.
A full size white horse made of fibre glass is included in the
'marketing' section of the exhibition. White Horse, now owned by
Diageo, is a well-known brand of Blended Scotch Whisky popular in
many markets around the world. The firm Mackie & Co became
White Horse Distillers Ltd in 1924 following the death of Peter
Mackie who created White Horse Blended Scotch Whisky. White Horse
was blended and bottled by them in the north of Glasgow.
Also on display are images of whisky barrels being unloaded at
the Broomielaw on the River Clyde, classic advertising campaigns
and bottles from the last 100 years.
Scotch Whisky: From Grain to Glass was created to mark the
Centenary of the SWA, the industry trade body, in 2012. The
exhibition's only previous outing was its display at The Scottish
Parliament in Edinburgh for two months to the end of January this
Gavin Hewitt, chief executive of the Scotch Whisky Association,
"We are delighted to bring the exhibition of images and
artefacts from across the Scotch Whisky industry to Glasgow. The
spectacular main hall of the Mitchell Library, a building which has
been part of life for Glaswegians for over a century, is a perfect
setting for this display. With more than 60% of Scotch Whisky
bottled in the greater Glasgow area, you could call the city one of
the spiritual homes of Scotch Whisky.
"For more than 100 years we have been committed to promoting and
protecting Scotch Whisky. We hope as many people as possible will
visit the Scotch Whisky: From Grain to Glass exhibition to find out
more about the heritage of Scotland's national drink."
Councillor Archie Graham, Chair of Glasgow Life, said:
"Whisky is an essential part of our shared heritage so we welcome
the definitive story of our national drink and one of our most
recognised international exports to the Mitchell Library.
"The exhibition also features images from Glasgow's own
collection alongside images and objects brought together by the
Scotch Whisky Association for what is a unique insight into this
Notes to editors
Image attached of the white horse arriving at the Mitchell
Library to be put on display.
With any media enquiries and to request images please
Rosemary Gallagher, SWA Communications Manager, 0131 222 9230/0743
260 5385 or firstname.lastname@example.org
With direct enquiries for Glasgow Life please contact Gordon
Boag, Media Officer, 0141 287 6418/0782 590 4240 or email@example.com
For exhibition opening hours:
For more on the SWA: Visit www.scotch-whisky.org.uk
Follow us on Twitter @ScotchWhiskySWA