Major Scotch Whisky exhibition comes to Glasgow
09 Apr 2013
Scotch Whisky: From Grain to Glass to
open at Mitchell Library-
Friday 31 May-Wednesday 31 July 2013
An exhibition exploring the rich heritage of Scotland's national
drink will be on display in the main hall of Glasgow's Mitchell
Library from the end of May.
The Scotch Whisky: From Grain to Glass exhibition was created to
mark the Centenary of the Scotch Whisky Association (SWA), the
industry trade body, in 2012.
The exhibition's only previous outing was its display at The
Scottish Parliament in Edinburgh for two months at the end of last
year. When it comes to Glasgow, new exhibits will be added to be
seen by the public for the first time.
The exhibition brings together an array of images and artefacts
from several Scotch Whisky producers and enthusiasts. Many items on
display have been stored in archives and personal collections until
their inclusion in this exhibition. The display also tracks
landmark events in the last 100 years which have shaped the SWA and
Scotch Whisky's rich past is showcased, highlighting its position
as an iconic Scottish product and demonstrating how vital Scotch
Whisky is to the country's economy and society. Scotch Whisky
exports are worth around £4.3 billion a year and the industry
directly employs more than 10,000 across Scotland, many in and
Visitors will learn everything from how Scotch Whisky is made to
how it is marketed and exported. The exhibition explains, through
images and words, how the "What is Whisky?" debate of the early
20th century led to a Royal Commission report which helped
establish the modern day Scotch Whisky industry.
Visitors will also find out why a full size model of a white horse
and a papier mâché giraffe are on display at a Scotch Whisky
Gavin Hewitt, chief executive of the Scotch Whisky Association,
"We are delighted to bring the exhibition of images and artefacts
from across the Scotch Whisky industry to Glasgow for the first
time. The spectacular main hall of the Mitchell Library, an
historic building which has been part of life for Glaswegians for
over a century, is a perfect setting for this display.
"For more than 100 years we have been committed to promoting and
protecting Scotch Whisky. We hope as many people as possible will
visit the Scotch Whisky: From Grain to Glass exhibition to find out
more about the heritage of Scotland's national drink.
"Visitors will find out exactly how Scotch Whisky is made and how
marketing has changed through the decades. Everyone, from Scotch
Whisky aficionados to novices will learn something new from the
Councillor Archie Graham, Chair of Glasgow Life, said:
"Whisky is an essential part of our shared heritage so we are very
much looking forward to welcoming the definitive story of our
national drink and one of our most recognised international exports
to the Mitchell Library.
"The exhibition will also feature items from Glasgow's own
collection alongside images and objects brought together by the
Scotch Whisky Association for what is a unique insight into this
Notes to editors
Picture shows peat cutting at Ardbeg.
With any media enquiries and to request images please
Rosemary Gallagher, SWA Communications Manager, 0131 222 9230/0743
260 5385 or firstname.lastname@example.org
Campbell Evans, SWA Government & Communications Director, 0131
222 9231/07768 002 262 or email@example.com
With direct enquiries for Glasgow Life please contact Gordon Boag,
Media Officer, 0141 287 6418/0782 590 4240 or firstname.lastname@example.org
For exhibition opening hours: Contact Glasgow Life, 0141 287 4350
For more on the SWA: Visit www.scotch-whisky.org.uk
Follow us on Twitter @ScotchWhiskySWA