Improved Pack Recyclability – Chivas Regal Art of Hosting
10 Dec 2015
Chivas Brothers is the Scotch whisky business of Pernod Ricard.
The company produces,
exports, and markets some of the world's best known Scotch whisky
malts and blends, including The Glenlivet, Royal Salute,
Ballantine's and Chivas Regal.
Chivas Brothers is committed to continually reviewing the
sustainability of its product packaging materials and has made
significant improvements as a result. The Chivas Regal brand has a
long tradition of using metallised cartons, which limit the ability
of the materials to be recovered. Developments in carton printing
technology provided an opportunity to reduce the life cycle impacts
of a special edition pack, called The Art of Hosting when it was
launched in 2014.
The full case study document can be downloaded