Improved Pack Recyclability – Chivas Regal Art of Hosting

10 Dec 2015

Chivas Brothers is the Scotch whisky business of Pernod Ricard. The company produces,
exports, and markets some of the world's best known Scotch whisky malts and blends, including The Glenlivet, Royal Salute, Ballantine's and Chivas Regal.

Chivas Brothers is committed to continually reviewing the sustainability of its product packaging materials and has made significant improvements as a result. The Chivas Regal brand has a long tradition of using metallised cartons, which limit the ability of the materials to be recovered. Developments in carton printing technology provided an opportunity to reduce the life cycle impacts of a special edition pack, called The Art of Hosting when it was launched in 2014.

The full case study document can be downloaded below.