French Love Affair With Scotch Whisky Celebrated In Paris
23 Jun 2010
Over 100 trade, business and media guests will attend a
'Celebration of Scotch Whisky' reception, hosted by Sir Peter
Westmacott KCMG LVO, the British Ambassador to France.
A 12% rise in exports in 2009 confirmed France as Scotch
Whisky's largest market by volume, with the equivalent of 179m
bottles shipped. More Scotch Whisky is therefore sold in one month
in France than Cognac in a year. Scotch Whisky also outsells
traditional anise-based drinks and accounts for over a third of the
total French spirits market.
2009 industry figures revealed that the value of exports to
France has more than doubled to £407m over the last decade, with
Scotch Whisky accounting for around a quarter of all Scottish
exports to the market.
Ahead of the reception, the Scotch Whisky Association is holding
a seminar for the European drinks trade explaining the impact of
the new Scotch Whisky Regulations on the legal protection and
international marketing of Scotch Whisky. The new law protects the
authenticity of Scotch Whisky from copycat products and ensures
consumers always receive clear information on labels about what
they are buying.
Gavin Hewitt, Chief Executive of The Scotch Whisky Association,
"Scotch Whisky's continued success in France is a Scottish
export success story, with French consumers appreciating the
authenticity, flavour and heritage of our brands. Last year was a
record one for Scotch Whisky distillers in what has become our
largest market by volume.
"Our visit to Paris is also an opportunity to raise awareness of
the Scotch Whisky Regulations across the European drinks trade.
This important new law helps us to grow consumer knowledge by
putting in place clear and consistent Scotch Whisky labelling