Code of Practice 2015

12 May 2015

INTRODUCTION

The Scotch Whisky Association (SWA) is the trade organisation that represents distillers, bottlers, blenders, brokers and brand owners of Scotch Whisky. Its members, while making Scotch Whisky brands that are sold to consumers, are engaged in the production and marketing of Scotch Whisky rather than in retailing. As responsible manufacturers, Scotch Whisky producers want their brands to be promoted and enjoyed responsibly.

This Code and the Complaints, Adjudication and Appeals process therein sets out principles and practice that members of the SWA will apply to their marketing and promotion of Scotch Whisky globally.

The Code of Practice is not meant to supersede any individual code of practice already instituted by member companies which fully respects these principles. Examples of company best practice will be notified to the industry to encourage and assist others.