Code of Practice 2015
12 May 2015
The Scotch Whisky Association (SWA) is the trade organisation
that represents distillers, bottlers, blenders, brokers and brand
owners of Scotch Whisky. Its members, while making Scotch Whisky
brands that are sold to consumers, are engaged in the production
and marketing of Scotch Whisky rather than in retailing. As
responsible manufacturers, Scotch Whisky producers want their
brands to be promoted and enjoyed responsibly.
This Code and the Complaints, Adjudication and Appeals process
therein sets out principles and practice that members of the SWA
will apply to their marketing and promotion of Scotch Whisky
The Code of Practice is not meant to supersede any individual
code of practice already instituted by member companies which fully
respects these principles. Examples of company best practice will
be notified to the industry to encourage and assist others.