China To Protect Scotch Whisky
08 Nov 2010
Scotch Whisky's registration as a GI in China - recognising
Scotch Whisky can only be made in Scotland - is the culmination of
three years of discussions between The Scotch Whisky Association
(SWA) and the Chinese Government.
The announcement was made today at a Ministerial meeting in
Beijing between the Rt Hon Dr Vince Cable MP, the UK Business
Secretary, and Mr Zhi Shuping, Minister of China's General
Administration of Quality Supervision, Inspection and Quarantine
(AQSIQ). The SWA Chief Executive, Gavin Hewitt, attended today's
meeting as part of the UK business delegation.
The decision ensures the highest levels of protection by China's
enforcement authorities. Local consumers will be better protected
from imitations, while the integrity of Scotch Whisky as a product
made in Scotland is supported.
Chinese officials visited Scotland in 2009 to learn more about
how Scotch Whisky is made and protected. This was followed by
technical meetings in Beijing between the SWA, Chinese Government
and British Embassy officials in March 2010.
Speaking in Beijing today, Gavin Hewitt, SWA Chief Executive,
"The Chinese Government's strong commitment to protecting
consumers of Scotch Whisky from imitations is welcome. Scotch
Whisky's recognition as a geographical indication is a major step
forward, helping the industry to stop fake products in what is an
exciting and growing market.
"The Association's effort to register Scotch Whisky in China has
received excellent support from the British and Scottish
Governments, and the British Embassy in Beijing. Today's
announcement will help us to develop further this increasingly
important market for Scotch Whisky distillers."