Centenary poem unveiled
13 Jun 2012
The Scotch Whisky Association (SWA)
launched its Centenary celebrations with the reading of a
specially-commissioned poem by the Makar, or Scottish National
Poet, Liz Lochhead.
Ms Lochhead's poem, "For the Centenary of The Scotch Whisky
Association", draws on Robert Burns's famous declaration that
"Freedom an Whisky gang thegither". It celebrates the growing and
maturing taste for Scotch Whisky, and its association with poetry
and friendship, as:
'Distillations of history, language, weather
in an usqueba o barley, burn, water, peat.'
Ms Lochhead said:
"I was delighted to be asked by the SWA to write a poem in a
landmark year for them. It was a pleasure to trace the course of
whisky-making from the rough to the smooth, and to try to evoke all
aromas, the colours and flavours of this subtle drink. Writers and
whisky have an even longer history than the SWA. Congratulations to
the Association on its first hundred years."
The SWA will reach its anniversary in October, about 100 days
from now, and last night's event (13 June) attended by Scotch
Whisky producers, media and politicians, was the start of a number
of planned celebrations. From the end of November the SWA will be
holding a major exhibition at the Scottish Parliament. The
exhibition entitled Scotch Whisky: From Grain to
Glass will run in the Parliament's Main Hall for two
months. It will bring together artefacts and images from
distilleries across Scotland. It will be the first time many of
these objects will be put on public display.
The Association has also launched a new website at www.scotch-whisky.org.uk which includes sections
dedicated to its history and Centenary.
A brochure is being produced which will chart the landmark
events of the last 100 years. An in-depth piece on the economic
contribution of the Scotch Whisky industry will be published later
Gavin Hewitt, chief executive of the SWA, said:
"We've come a long way since October 1912 when the Wine &
Sprit Brand Association was founded in London, before becoming the
SWA in 1942.
"Although the world has changed, our priorities remain
remarkably similar. We protect, promote and represent the Scotch
Whisky industry at home and abroad. We look forward to doing so for
another 100 years and beyond."
You can see and hear Liz Lochhead read the poem, introduced by
Ian Curle, SWA chairman, and Gavin Hewitt, SWA chief executive
Notes to Editors
- The full poem by Liz Lochhead is available at www.scotch-whisky.org.uk where you will also find more
information on the SWA's history and Centenary
- You can now follow the SWA on Twitter @SWACentenary
- For further information please contact Rosemary Gallagher, SWA
communications manager on 0131 222 9230/0743 260 5385 or firstname.lastname@example.org