Case Study 2013 - Chivas
15 Dec 2013
Chivas Brothers is the Scotch Whisky and premium gin business of
Pernod Ricard. The company produces, exports, and markets some of
the world's best known Scotch Whisky malts and blends, including
Chivas Regal, Ballantine's, The Glenlivet and Royal Salute. It also
produces Blended Scotch Whisky, Passport, characterised by its
unique, rectangular green glass bottle.