Case Study 2013 - Chivas

15 Dec 2013

Chivas Brothers is the Scotch Whisky and premium gin business of Pernod Ricard. The company produces, exports, and markets some of the world's best known Scotch Whisky malts and blends, including Chivas Regal, Ballantine's, The Glenlivet and Royal Salute. It also produces Blended Scotch Whisky, Passport, characterised by its unique, rectangular green glass bottle.