Whisky exhibition opens in Speyside
17 Apr 2014
An exhibition exploring the rich heritage of Scotland's national
drink is open to visitors to St Giles Church Elgin from today
(April 17) until May 5.
The Scotch Whisky: From Grain to Glass exhibition is taking centre
stage at the Spirit of Speyside Whisky Festival. The exhibition was
originally created by the Scotch Whisky Association (SWA) to mark
the trade body's Centenary in 2012 and was displayed at The
Scottish Parliament in Edinburgh and the Mitchell Library in
Glasgow. Thanks to the Spirit of Speyside Whisky Festival it will
now be seen by a new audience visiting the world-famous Scotch
Whisky producing region. Entry to the exhibition is free.
It brings together an array of images and artefacts from several
Scotch Whisky producers and enthusiasts. Many items on display had
been stored in archives and personal collections until their
inclusion in this exhibition.
Scotch Whisky's rich past is showcased, highlighting its position
as an iconic Scottish product and demonstrating how vital Scotch
Whisky is to the country's economy and society. Scotch Whisky
exports are worth around £4.3 billion a year and the industry
directly employs more than 10,000 people across Scotland.
Visitors will learn everything from how Scotch Whisky is made to
how it is marketed and exported. The exhibition explains, through
images and words, how the "What is Whisky?" debate of the early
20th century led to a Royal Commission report which helped
establish the modern day Scotch Whisky industry.
A full size white horse made of fibre glass is included in the
'marketing' section of the exhibition. White Horse, now owned by
Diageo, is a well-known brand of Blended Scotch Whisky popular in
many markets around the world. The firm Mackie & Co became
White Horse Distillers Ltd in 1924 following the death of Peter
Mackie who created White Horse Blended Scotch Whisky.
Rosemary Gallagher of the Scotch Whisky Association said:
"We are delighted that the Spirit of Speyside Festival decided to
re-create the Scotch Whisky: From Grain to Glass exhibition in the
lovely setting of St Giles Church in Elgin. It will give visitors
to the Festival and to the many distilleries in the region the
chance to find out more about the rich history of Scotch Whisky and
the people behind this iconic product."
For more information on the exhibition visit:
For more on the Scotch Whisky Association visit
www.scotch-whisky.org.uk and follow us on Twitter