Whisky exhibition opens in Speyside

17 Apr 2014

An exhibition exploring the rich heritage of Scotland's national drink is open to visitors to St Giles Church Elgin from today (April 17) until May 5.
The Scotch Whisky: From Grain to Glass exhibition is taking centre stage at the Spirit of Speyside Whisky Festival. The exhibition was originally created by the Scotch Whisky Association (SWA) to mark the trade body's Centenary in 2012 and was displayed at The Scottish Parliament in Edinburgh and the Mitchell Library in Glasgow. Thanks to the Spirit of Speyside Whisky Festival it will now be seen by a new audience visiting the world-famous Scotch Whisky producing region. Entry to the exhibition is free.
It brings together an array of images and artefacts from several Scotch Whisky producers and enthusiasts. Many items on display had been stored in archives and personal collections until their inclusion in this exhibition.
Scotch Whisky's rich past is showcased, highlighting its position as an iconic Scottish product and demonstrating how vital Scotch Whisky is to the country's economy and society. Scotch Whisky exports are worth around £4.3 billion a year and the industry directly employs more than 10,000 people across Scotland.
Visitors will learn everything from how Scotch Whisky is made to how it is marketed and exported. The exhibition explains, through images and words, how the "What is Whisky?" debate of the early 20th century led to a Royal Commission report which helped establish the modern day Scotch Whisky industry.
A full size white horse made of fibre glass is included in the 'marketing' section of the exhibition. White Horse, now owned by Diageo, is a well-known brand of Blended Scotch Whisky popular in many markets around the world. The firm Mackie & Co became White Horse Distillers Ltd in 1924 following the death of Peter Mackie who created White Horse Blended Scotch Whisky.
Rosemary Gallagher of the Scotch Whisky Association said:
"We are delighted that the Spirit of Speyside Festival decided to re-create the Scotch Whisky: From Grain to Glass exhibition in the lovely setting of St Giles Church in Elgin. It will give visitors to the Festival and to the many distilleries in the region the chance to find out more about the rich history of Scotch Whisky and the people behind this iconic product."

For more information on the exhibition visit: http://www.spiritofspeyside.com/events/230_scotch_whisky_from_grain_to_glass_exhibition
For more on the Scotch Whisky Association visit www.scotch-whisky.org.uk and follow us on Twitter @ScotchWhiskySWA