SWA welcomes EU-Canada trade deal
21 Sep 2017
CETA comes into force today and will benefit Scotch
The Scotch Whisky Association (SWA) is welcoming the EU-Canada
Comprehensive Economic and Trade Agreement (CETA) which comes into
force today (21 September).
Canada is Scotch Whisky's fifteenth largest market by value, with
exports worth more than £73 million a year. CETA delivers a range
of market access improvements, paving the way for export growth to
Canada, according to the SWA. And Scotch Whisky accounts for almost
a fifth of all Scottish exports to Canada.
Benefits of CETA for Scotch Whisky include:
- Fewer internal trading restrictions;
- A level playing field for intellectual property rights for EU
products in Canada;
- Removal of the market-distorting effects of the Canadian liquor
Another major breakthrough is the removal of the current
requirement in Canada to blend local spirit with bulk imports of
spirit drinks with a geographical indication (GI), such as Scotch
Whisky. Under this requirement, a minimum of 1% Canadian content
had to be added to imports if the product was bottled by anyone
other than the Canadian liquor boards. This requirement had a
negative impact on Scotch Whisky bottled in Canada, after being
made and matured in Scotland, as it could not benefit from its GI
Karen Betts, Scotch Whisky Association chief executive, said:
"Open markets matter to Scotch Whisky and CETA delivers benefits
that will help to promote fair competition and grow our exports to
Canada. With the Scotch Whisky industry supporting 40,000 jobs and
adding value of £5 billion annually, the boost to trade from CETA
will be good for the entire UK economy and export success.
"As we move towards Brexit, we are calling for the UK to pursue an
ambitious global trade policy. A first priority will be to ensure
the benefits of existing trade deals, such as CETA, will continue
to be enjoyed by UK businesses. And we are calling on the UK
Government then to pursue a series of new trade deals with markets
around the world."
Notes to editors
Thursday 21 September marks 'provisional application' for CETA and
full ratification of the deal will follow.
With media enquiries please contact: Rosemary Gallagher, SWA head
of communications, 0131 222 9230 or 07432 605 385 or