SWA at Festival of Politics 2012

30 Jul 2012

Scotch Whisky - Local Hero or International Ambassador?

Friday 17 August, 15:30-16:30, Committee Room 1, FREE

Scotch whisky is more than a drink; it carves out Scotland's identity in almost 200 countries. Made only in Scotland for 500 years, it is seen as a literary and cultural icon heralded around the globe. 

Key speakers Ken Lindsay, International Brand Ambassador for Ballantine's; John Park MSP, Co-convener of the Scottish Parliament's Cross Party Group on Scotch Whisky; and Campbell Evans, Director of Government and Consumer Affairs at the Scotch Whisky Association will consider Scotch whisky's economic and cultural contribution and will ask whether it can be a pioneer for other Scottish products. They will discuss how this key employer and contributor to the economy is integral for Scotland's heritage and future.

Tickets are available from http://www.wegottickets.com/event/174050 and it is recommended that you order these in advance.

In association with the Scotch Whisky Association and the Scottish Parliament's Cross Party Group on Scotch Whisky.