Stable overseas demand for Scotch Whisky in 2013
11 Apr 2014
Star export performers include US, Mexico and
Scotch Whisky exports remained strong in 2013, and Single Malt
continued to increase in popularity, according to figures published
today (11 April) by the Scotch Whisky Association (SWA).
In value terms, last year Scotch Whisky exports were steady at
In volume terms, exports increased 3% to the equivalent of 1.3bn
bottles in 2013 from 1.2bn bottles the previous year.
Demand for Single Malt continues to grow as consumers try the
wide range of Scotch available. Single Malt exports were up 5% in
2013 to reach a record £820m, nearly a fifth of exports by
Overall, Scotch Whisky represents around 85% of Scottish food
and drink exports and nearly a quarter of the British total. The
industry's exports are worth £135 a second to the UK trade
This performance represents consolidation of a strong export
effort. It also reflects varied underlying patterns in the 200
markets the industry exports to.
There were a number of strong performers across the globe.
For example, exports of Scotch to the USA grew 8% on 2012 to a
record £819 million. This represents nearly £1 in every £5 of
exports and is by far the largest market for Scotch by value.
The efforts to boost trade with the US through the Transatlantic
Trade and Investment Partnership (TTIP) could help this even
France remains the largest volume market for Scotch. It was up
16% as it returned to normal following a tax hike on spirits at the
start of 2012.
In India, the year was the best one yet. It is the fourth
biggest market by volume and fourteenth by value, up 12% to £69m.
The SWA hopes the EU-India Free Trade Agreement negotiations will
re-start following this year's Indian elections, leading to a
reduction of the onerous 150% import tariff.
Exports to Brazil and Mexico grew by around 20% - to £99m in
Brazil and £110m in Mexico, where Scotch Whisky is now one of the
UK's fastest growing exports.
In Poland, exports grew 38% to £60m. Scotch exports to that
market are around 10 times as big as when Poland joined the
European Union in 2004.
Some parts of Asia did not perform as well as in previous years,
principally because of slower economic growth and government
austerity measures. Direct exports to Taiwan, South Korea and Japan
all fell in value by between 13% and 15%. China fell out of the top
20 markets, with direct exports declining nearly 30% to £51m.
David Frost, Scotch Whisky Association chief executive,
"Scotch Whisky exports remain strong and the industry's
impressive performance makes a major contribution to the UK's trade
performance. The unprecedented investment programmes in Scotch
Whisky by producers show that in the long term they are confident
that demand will continue to grow.
"However, in the short run, there are some economic
headwinds. Formal and informal barriers to trade
remain. We should remember that the industry's success does
not come automatically but is based on hard work, investment and
"As a former ambassador, I know that the industry also depends
on strong political support from government, for example to
influence European Union negotiations on our behalf or to press
other countries to allow better access to their markets. Both
the UK and Scottish Governments have played an important role in
this so far. Whatever the outcome of the Scottish referendum,
as an industry exporting to around 200 markets we will continue to
need the backing of an effective diplomatic network with the
necessary global reach, commercial expertise, and capacity to
NOTES TO EDITORS
A table of top 20 export markets by value and volume is
The figures quoted are from official HMRC records and represent
direct shipments to individual markets.
The exact customs value of Scotch Whisky exports in 2013 was
£4,259,632,038 and in 2012 it was £4,273,208,582.
Total volume in 2013 was the equivalent of 1,228,559,804
70cl bottles at 40% volume. In 2012 it was 1,198,547,504.
With media enquiries, please contact Rosemary Gallagher, SWA
communications manager, on 0131 222 9230/0743 260 5385 (email email@example.com) or
David Williamson, SWA government & communications director, on
0131 222 9226/0773 049 6151 (email: firstname.lastname@example.org).
More information at www.scotch-whisky.org.uk and
Photos can be downloaded https://www.flickr.com/photos/scotchwhiskyassociation/