Scotch Whisky is popular in Commonwealth
21 Jul 2014
Almost a fifth (19%) of exports of Scotland's national drink
goes to Commonwealth countries. Last year exports to the
Commonwealth were up 1% on 2012 to £793 million, out of a global
total of £4.3 billion.
Singapore is the largest market in the Commonwealth for Scotch
Whisky with exports of £330m last year. However, a lot of that
Scotch will go to other parts of Asia as Singapore is a
distribution hub for the region.
The second biggest overseas destination for Scotch in the
Commonwealth is South Africa with exports of £163m last year. It
has been a growing market for several years now. While this growth
is expected to continue, new markets are also emerging across
Africa. For example, there is great potential in Nigeria. Last
year, exports to Nigeria were up 43% to almost £14m, making it the
seventh biggest market in the Commonwealth.
Africa is one of the fastest developing markets for Scotch Whisky.
Economic growth is occurring and individual disposable incomes are
increasing for many of the population. There is a growing middle
class in many cities across Africa who regard Scotch as an
India is the fourth largest export market for Scotch in the
Commonwealth, with exports of £69m last year. It is hoped the
European Union-India Free Trade Agreement talks will resume which
will lead to the reduction of the onerous 150% import tariff on
spirits in that market.
David Frost, Scotch Whisky Association chief executive, will be
involved in a panel discussion on 'Trade as a driver for
development and economic growth' at the Commonwealth Games Business
Conference, organised jointly by UK Trade and Investment, the
Scottish Government and Scottish Enterprise, at the University of
Glasgow on Tuesday 22 July.
He said: "In many Commonwealth countries Scotch Whisky has been
popular for years. As economies in other countries develop, young,
professional consumers are developing a taste for Scotch Whisky
which they rightly regard as an aspirational drink of quality.
TOP FIVE EXPORT MARKETS FOR SCOTCH WHISKY IN THE
Country Value of exports in 2013
Singapore £330 million
South Africa £163 million
Australia £84 million
India £69 million
Canada £66 million
With media enquiries please contact Rosemary Gallagher, SWA
communications manager on 0131 222 9230/07432 605385 or email email@example.com
For more information on the Scotch Whisky Association
Follow the SWA on Twitter @ScotchWhiskySWA