Scotch Whisky gets better legal protection in Burma
11 Jul 2014
Scotch Whisky has been granted special protection in Burma as a
collective trademark in a breakthrough that will help protect
against fakes in this growing market.
This protection means action can be taken more effectively
against products wrongly being sold or passed off as Scotch Whisky.
This move gives added protection to both consumers and the
Alan Park, Scotch Whisky Association legal adviser, said: "This
will allow us to protect Scotch Whisky against products illegally
being sold or passed off as Scotch. Products suspected of
misleading consumers and damaging the legitimate trade are already
under investigation and may become the subject of legal action
using the protection now given to Scotch Whisky in Burma."
The British Ambassador to Burma, Andrew Patrick, commented:
"Scotch Whisky is recognised worldwide as a distinctive and high
quality British product and I am delighted that the Burmese
authorities have taken steps to recognise and protect this. A
robust legal framework is of great importance to foreign investors
in any market and the British Embassy is supportive of the Burmese
Government's efforts to develop this."
Scotch Whisky exports to Burma jumped 138% to £2 million last
year from £888,734 in 2012.
With media enquiries please contact Rosemary Gallagher, SWA
communications manager on 0131 222 9230/07432 605385 or email email@example.com
For more information visit www.scotch-whisky.org.uk
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