Scotch Whisky Association welcomes new Director of Industry

05 Jun 2018

The Scotch Whisky Association (SWA) is delighted to announce the appointment of Dagmar Droogsma as Director of Industry.

Dagmar, who most recently has been head of DEFRA's unit responsible for EU Strategy and Negotiations, has held several senior roles in the Civil Service, including at the Department for the Environment, Food & Rural Affairs and at the Department for Energy and Climate Change. 

She will use her vast experience to oversee the SWA's work on operational issues, alcohol policy, taxation and the Industrial Strategy. Dagmar will be based at the SWA London office.

The Scotch Whisky industry is the UK's largest food and drink export, with exports valued at £4.37bn in 2017.

Dagmar Droogsma said: "I'm absolutely thrilled to have joined the SWA. I'm excited about using my experience and skills to drive the sustainable growth of the whisky sector through and beyond Brexit.  

Welcoming the appointment, SWA Chief Executive Karen Betts said: "I'm delighted that Dagmar is joining the SWA team. She will bring a wealth of experience from her previous roles, both inside and outside government.

She will strengthen the Association's expertise at a busy time, as the industry works to ensure that Scotland's national drink continues to thrive."

Dagmar has more than 25 years' experience in the UK, for professional bodies, such as the RICS, and UK government, and in the Netherlands, as a lawyer and for Dutch government. She has developed high-profile policies and legislation and negotiated complex agendas nationally as well as in the EU and UN. In her last role for the Department for the Environment, Food & Rural Affairs she was responsible for pulling together DEFRA's position for the EU exit negotiations as well as negotiating this as a member of the UK's negotiation team.