Scotch Whisky Association joins ORIGIN
05 Sep 2014
Promoting and protecting Scotch Whisky
The Scotch Whisky Association (SWA), the industry trade body,
has become the first UK group to join Geneva-based Organisation for
International Geographical Indications Network (ORIGIN). This
membership will help promote Scotch Whisky as a geographical
indication (GI) - a product that must be made in Scotland.
ORIGIN is the not-for-profit organisation which works
internationally to improve protection for geographical indications
(GIs). A GI is a product of a specific geographical origin that has
qualities and a reputation associated with that region.
ORIGIN also promotes GIs as a tool for sustainable development
for local producers and communities.
David Frost, SWA chief executive, said: "Geographical
indications (GIs) such as Scotch Whisky have become very important
in world trade. Protecting GIs is not just about intellectual
property, it is also about protecting cultural heritage and
employment, particularly in rural areas.
"ORIGIN is very important in facilitating and co-ordinating the
interests of GIs around the world. We are delighted to expand our
international connections by working with the organisation."
Massimo Vittori, chief executive of ORIGIN, said: "We are very
pleased to have a group such as the SWA - with its outstanding
experience in protecting and promoting the GI Scotch Whisky around
the world - as a member of our worldwide network.
"This confirms that unity is strength. More and more GI groups
from different countries and sectors are joining forces to ensure
that GIs are recognised and effectively protected
Notes to Editors
With media enquiries please contact Rosemary Gallagher, SWA
communications manager on 0131 222 9230/07432 605385 or email email@example.com
For more information on the Scotch Whisky Association at
For more information on the Organisation for International
Geographical Indications Network (ORIGIN) at http://www.origin-gi.com
Follow the SWA on Twitter @ScotchWhiskySWA