Scotch Whisky Association appoints new director of legal affairs
21 Apr 2016
Alan Park promoted from senior legal
Alan Park has been promoted to the position of director of legal
affairs at the Scotch Whisky Association (SWA), to replace Magnus
Cormack who leaves the organisation he joined 33 years ago.
Cormack steps down at the end of April when Park takes up the
role. Park, who is currently senior legal counsel, started with the
SWA 13 years ago. He will lead the expert team that safeguards
Scotch Whisky around the world.
Scotch Whisky is a geographical indication (GI), meaning it must
be produced in Scotland in accordance with UK law from water,
cereals and yeast and matured for at least three years. GI status
is of great commercial value to the Scotch Whisky industry and
gives consumers confidence in the quality and provenance of what
they are buying. One of the main responsibilities of the SWA is to
protect Scotch Whisky from unfair competition.
As senior legal counsel, Park was responsible for the
Association's legal work in a number of jurisdictions across
Europe, the Middle East, Africa, Asia and Latin America including
Germany, Turkey, Thailand, Australia, Nigeria and Mexico. He is a
member of the European Communities Trade Mark Association's
(ECTA's) GI committee and he sits on the European Union group of
the Organisation for an International Geographical Indications
Network (OriGIn) on behalf of the SWA.
Park is a Scottish qualified solicitor and a graduate of the
Faculty of Law at the University of Glasgow. Before joining the SWA
in 2003 he was a litigation partner in a Glasgow law firm.
David Frost, Scotch Whisky Association chief executive, said:
"We wish Magnus Cormack all the best for the future and thank him
for his many years of sterling work for the SWA. And I'm delighted
that Alan Park has agreed to step up to the position of director of
legal affairs. I'm sure he'll continue the excellent work of Magnus
in safeguarding Scotch Whisky around the world."
Alan Park, new director of legal affairs at the Scotch Whisky
Association, said: "Since 2003 I've been committed to protecting
Scotch from unfair competition and helping tackle the issue of
fakes in several markets across the globe. I have always been
passionate about working for such a fantastic industry and it will
be a privilege to lead the legal affairs team as we ensure Scotch
retains its status as a world-leading spirit drink of the highest
The SWA is currently recruiting another legal counsel. Park will
lead a team of four legal counsel, one paralegal and two
The SWA works to sustain Scotch Whisky's place as the world's
leading high quality drink and its long-term growth worldwide.
For more information on the SWA visit www.scotch-whisky.org.uk
and follow us on Twitter @ScotchWhiskySWA.
With media queries please contact Rosemary Gallagher, SWA head
of communications, Tel 0131 222 9230/07432 605385, firstname.lastname@example.org