Scotch Whisky Association and Scottish Craft Distillers Association launch partnership
09 Feb 2017
Recognition of record number of new
The Scotch Whisky Association (SWA) and the Scottish Craft
Distillers Association (SCDA) have made a commitment to work in
partnership to support the continued success of the entire Scotch
Whisky industry and its supply chain.
The agreement recognises the record expansion of the Scotch
Whisky industry with 14 distilleries starting production since 2013
and a further 8 set to open this year. There are currently up to 40
new distilleries at various stages of planning and development
Industry trade body, the SWA, and the SCDA, an association
representing only newer, smaller producers, today (9 February)
signed a Memorandum of Understanding (MoU) witnessed by Fergus
Ewing MSP, Scottish Government Cabinet Secretary for the Rural
Economy and Connectivity.
Scotch Whisky is vital to the Scottish and UK economies, adding
£5 billion in value each year, supporting more than 40,000 jobs and
exporting £4 billion of Scotch annually to almost 200 markets.
The SWA and SCDA will support each other, while remaining
distinct organisations with their own memberships, to build on
Scotch Whisky's long-term, global reputation for provenance and
high quality products. The agreement, signed at the new Glasgow
Distillery in Hillington, recognises that Scotch Whisky is:
"a significant Scottish and British cultural asset based on
authentic and unvarying local methods of production, with
distilleries and brands supporting the communities with which they
work; creating jobs and boosting growth".
The MoU makes it easier for well-established Scotch Whisky
companies to share their experience of building brands and opening
up overseas markets with newer entrants to the industry. Newer
companies can, in turn, offer fresh approaches and ideas to drive
continued vitality across the industry.
The main commitments of the MoU are to:
- work together to grow understanding of the rules surrounding
Scotch Whisky, its production, handling and marketing within the
industry and through the supply chain, recognising shared interest
in the public good of the Scotch Whisky industry;
- encourage shared approaches to stakeholder engagement,
including around raising awareness of best practice on responsible
marketing and promotion of Scotch Whisky;
- work together to ensure the Scotch Whisky workforce is
- improve industry information;
- collaborate amongst existing memberships.
Cabinet Secretary for the Rural Economy and Connectivity, Fergus
Ewing MSP, said:
"I welcome this initiative between the Scotch Whisky Association
and the Scottish Craft Distillers Association. This is exactly the
sort of collaboration we want to see in our food and drink sector.
Closer co-operation has the potential to benefit both organisations
and help ensure the continued success of the Scotch Whisky industry
and its supply chain.
"Craft Distilling has blossomed over the past few years and is
becoming an increasingly valuable part of our economy, particularly
for those who live in our rural and island communities.
"Today marks the start of a partnership that will support the
industry into the future, building on Scotch Whisky's long-term,
global reputation for provenance and high quality products."
Julie Hesketh-Laird, Scotch Whisky Association acting chief
"We are seeing unprecedented investment in the Scotch Whisky
industry by companies of all sizes. This is a clear sign of
optimism in the future, and recognition of the global demand for a
"The SWA has over a century's wealth of experience and expertise
- for example in market access, legal protection, and promoting
social responsibility - that we are looking to share more widely
with new entrants to the industry. Our collaboration with the
SCDA reflects the strong partnership that has developed between new
and established distillers."
Alan Wolstenholme, Scottish Craft Distillers Association
"Both long-established Scotch Whisky producers and the new wave
of smaller distilleries recognise the enormous value and importance
of the high regard our national product is held in around the
"This agreement demonstrates both organisations' determination
to work co-operatively together to protect and enhance Scotch
Whisky's reputation now and in the future.
"The SCDA warmly welcomes the genuine support and encouragement
it has received not only from everyone across the industry, and in
particular from the SWA, but also from the Scottish Government and
its agencies especially Scottish Enterprise, Scottish Development
International and the Scottish Agricultural Organisation
Notes to editor
With media enquiries and to request interviews, please contact:
Rosemary Gallagher, SWA head of communications, 0131 222 9230 or
07432 605 385 or email@example.com
Memberships of the SCDA and of the SWA are not alternatives and
are fully compatible with each other; but this MOU can function as
a stepping stone towards full SWA membership for any SCDA members
that wish it and meet the conditions of membership.
A copy of the MoU is available to view or download below.
Photo shows: Left to right: Cabinet Secretary for the Rural
Economy and Connectivity, Fergus Ewing; SWA head of communications,
Rosemary Gallagher; Alan Wolstenholme, Scottish Craft Distillers
There are currently 119 distilleries producing Scotch
Scotch Whisky distilleries opened since 2013: Annandale,
Arbikie, Ardnamurchan, Ballindalloch, Dalmunach, Eden Mill,
Glasgow, Isle of Harris, Kingsbarns, Inchdairnie, Strathearn,
Torabhaig (Skye), Wolfburn.
Distilleries understood to be set to open in 2017: Bladnoch
(re-opening), Borders (Hawick), Clydeside, Dornoch, Drimnin, Isle
of Raasay, Lindores Abbey, Toulvaddie and Lone Wolf (Ellon).