Optimistic outlook for Scotch Whisky exports
17 May 2016
Growth opportunities despite global economic
Scotch Whisky exports reached £3.86 billion in customs value
last year, with signs of recovery after a slight decline in recent
years, according to analysis published today.
Export value was down 2.4% in 2015 (from £3.95bn in 2014), a
slowing from last year's 7% fall, and putting total export value
56% higher than a decade ago.
The Scotch Whisky Association (SWA), which today published a new
report looking at Scotch Whisky exports in depth, said that Scotch
Whisky's prospects for growth remained strong but that exporters
continued to face challenging global economic
The volume of Scotch exports was down by 2.8% last year to 1.16
billion bottles (from 1.19bn). That represented 34 bottles of
whisky every second being shipped from
Consumer demand for Single Malt Scotch Whisky continues to be
strong, with shipments up to £916.4 million in 2015 (from
£914m). Single Malts now account for nearly 25% of the value
Scotch Whisky exports in 2015, up from just 18% five years
Blended Scotch Whisky remains important, as the biggest category
(£2.77bn), accounting for 72% of the global value of exports, and
as the trailblazer for Scotch into new and emerging
Exports to some major markets performed well last year. The USA,
the biggest export destination for Scotch, remained steady at £749
million, nearly a fifth of all exports. Japan continued its
recovery, up 18% to £76m. There was also growth in a number of
exciting emerging markets, with Mexico up 17% to £115m, Turkey up
24% to almost £53m and China returning to the Top 20 markets with
an increase of 5% to £41m.
In the context of the forthcoming EU referendum, the SWA pointed
to the fact that around 40% of the volume of Scotch shipped
globally was exported to the European Union last year, underlining
the importance of the single market. The SWA has argued that
EU membership is vital to growing Scotch Whisky exports, with the
EU playing a particularly important role in knocking down trade
barriers as it negotiates Free Trade Agreements with third
David Frost, Scotch Whisky Association chief executive,
"Scotch Whisky exports continue to deliver and the fundamentals
for future growth are strong. Whilst the last couple of years
have been more difficult, the longer-term picture has been one of
increased demand, new investment, and
"Challenges remain, with an uncertain global economy and
political uncertainty in some export markets. Continued
EU membership will also help to support Scotch Whisky exports to
the single market and would leave Scotch well placed to benefit
from the lower tariffs and fairer market access that the EU has
been able to secure through its negotiation of Free Trade
Agreements with countries around the world."
The full analysis on exports and top 20 markets by value and
volume can be found/dowloaded below.
The SWA works to sustain Scotch Whisky's place as the world's
leading high quality drink and its long-term growth worldwide.
For more information on the SWA visit www.scotch-whisky.org.uk
and follow us on Twitter @ScotchWhiskySWA.
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