SWA staff get on their bikes to raise funds for charities
12 Nov 2012
Scotch Whisky Association (SWA) staff have cycled to all 107
distilleries across Scotland to raise money for Macmillan Cancer
Support Scotland and WaterAid.
A group of SWA staff reached the final destination of the tour
of Scotland on Saturday 10 November when they cycled to Deanston
Distillery in Doune. They were joined by employees from Burn
Stewart Distillers Ltd, the owner of Deanston, and met by Bruce
Crawford, MSP for the Stirling constituency.
Over the course of the year, SWA staff have covered almost 2,000
miles taking in every distillery from Bladnoch in the south of
Scotland to Scapa and Highland Park on Orkney.
Scotch Whisky producers, apart from welcoming the tired
cyclists, supported the impressive challenge by contributing money
to the charities. Many producers also donated bottles for the
To date, just under £7,500 has been raised for the charities and
donations continue to flood in from the Scotch Whisky industry and
family and friends of SWA staff. The bottles provided by producers,
will be auctioned to raise more money for the chosen charities in
the new year.
Gavin Hewitt, chief executive of the Scotch Whisky Association,
who joined staff to cycle to Deanston, said:
"Our staff should be very proud of their achievement. A lot of
time and effort has gone into reaching this daunting challenge.
Scotch Whisky distilleries are often in very remote parts of the
country so it's not an easy cycle, especially this past summer with
unpredictable weather conditions.
"A lot of money has been raised for two very good charities -
Macmillan Cancer Support and WaterAid. I would like to thank
everyone for the support they provided.
Jayne Forbes, Macmillan fundraising manager, said:
"We are very grateful to everyone at SWA for taking on this
impressive challenge. They have raised over £4,000 for our
work which will make a huge difference to people affected by cancer
in Scotland. We help people in many ways, from specialist
nurses and doctors, to help and advice for people who have
financial worries. None of this would be possible without our
Elizabeth McKernan, manager - WaterAid, Scotland & Northern
"We cannot thank the SWA enough for their fantastic support and
would like to congratulate them for completing their mammoth 2,000
mile cycle challenge.
"In rural Africa women often walk ten miles or more every day to
fetch water. In the dry season it is not uncommon for women to walk
twice this distance.
"The tragedy is that, having spent so much time and effort in
reaching a source of water, the water itself is often dirty,
polluted and a health hazard.
"SWA's support is helping to change this, just £15 can enable one
person to access a lasting supply of safe water, improved
sanitation and hygiene."
Notes for editors:
Please contact Rosemary Gallagher, communications manager, SWA
on 0131 222 9230/0743 260 5385 or email email@example.com.
Pic shows: SWA staff, DeanstonDistillery/Burn Stewart Distillers
Limited staff and Bruce Crawford MSP outside the
distillery to mark the completion of the cycle challenge.
To give to MacMillan Cancer Support please visit
To give to WaterAid please visit
The Scotch Whisky Association was established as the Wine &
Spirit Brand Association in 1912, before becoming the Whisky
Association and finally the SWA.
A major exhibition to mark the SWA's Centenary entitled Scotch
Whisky: From Grain to Glass opens on 29 November in the Main Hall
of the Scottish Parliament.
Click here for more details.
Follow us on Twitter @SWACentenary