Scotch Whisky: From Grain to Glass
16 Nov 2012
Major Exhibition to open in
The Scotch Whisky: From
Grain to Glass exhibition marks the Centenary of the Scotch
Whisky Association (SWA), the industry trade body.
The exhibition in the Scottish Parliament's Main Hall explores
the history of the Scotch Whisky industry.
The exhibition brings together for the first time an array of
images and artefacts from many Scotch Whisky producers and
enthusiasts. Many items on display have been stored in archives and
personal collections until now and have never been seen before by
the public. The exhibition also tracks landmark events in the last
100 years which have shaped the SWA and the industry.
Scotch Whisky's rich past is showcased, highlighting its
position as an iconic Scottish product and demonstrating how vital
Scotch Whisky is to the country's economy and society. Scotch
Whisky exports reached a record £4.23 billion last year and the
industry directly employs more than 10,000 across Scotland.
Visitors will learn everything from how Scotch Whisky is made to
how it is marketed and exported. The exhibition explains, through
images and words, how the "What is Whisky?" debate of the early
20th century led to a Royal Commission report which helped
establish the modern day Scotch Whisky industry.
Visitors will also find out why a full size model of a white
horse and a papier mache giraffe are on display at a Scotch Whisky
Gavin Hewitt, chief executive of the Scotch Whisky Association,
"For the last 100 years we have been committed to promoting and
protecting Scotch Whisky. We hope as many people as possible will
visit the Scotch Whisky: From Grain to Glass exhibition to find out
more about the heritage of Scotland's national drink.
"The exhibition brings together, for the first time, a range of
images and artefacts from across the Scotch Whisky industry.
"Visitors will find out exactly how Scotch Whisky is made and
how marketing has changed through the decades. Everyone, from
Scotch Whisky aficionados to novices will learn something new from
Scottish Parliament Deputy Presiding Officer, John Scott MSP,
"We welcome this major exhibition to The Scottish Parliament
which celebrates the rich heritage of one of Scotland's most famous
industries. From the science of distillation to the traditional art
of cooperage and the whisky-inspired film screenings and poetry of
Liz Lochhead, we look forward to hosting an informative, lively and
entertaining exhibition here at Holyrood."
Notes to editors
With any media enquiries and to request images please contact
Rosemary Gallagher, SWA communications manager, 0131 222 9230/0743
260 5385 or email firstname.lastname@example.org
For exhibition opening hours:
call 0131 348 5200 or freephone 0800 092 7600 (Textphone users:
0800 092 7100)
For more on the SWA: Visit www.scotch-whisky.org.uk